Woolworths is finally extending its Woolworths Rewards loyalty program to Tasmania, allowing shoppers to earn Woolworths Points on their grocery purchases – as well as at Big W and BWS – which can then be converted into Qantas Points.
The program will launch in Tasmania from August 6, bringing the state into line with the rest of Australia, and will replace the chain’s current Frequent Shopper Club, which will be phased out by 2021.
“Recent customer research told us more than 90 per cent of Tasmanian members believe they should have access to the same Rewards program benefits as the rest of the country,” admits Hannah Ross, Woolworths Director of Rewards.
“We know Tasmanians have long enjoyed the Frequent Shopper Club program, so this will be a phased transition between now and after Christmas.”
For the time being, Caltex/Woolworths petrol stations in Tasmania will not join Woolworths Rewards as points-earning partners. However, customers with fuel savings vouchers can continue using them at participating Tasmanian locations.
Executive Traveller understands that discussions are continuing with these petrol stations, which may enable them to formally join Woolworths Rewards – and allow customers to earn Woolworths Points on purchases made there – at a later date.
How Woolworths Rewards works for shoppers
Under Woolworths Rewards, members earn one Woolworths Point per dollar spent on most purchases at Woolworths, Big W and BWS (plus eligible Caltex/Woolworths petrol stations outside Tasmania).
After notching up 2,000 Woolworths Points – such as from $2,000 of spend at these outlets – those points can be converted into a $10 shopping voucher, or into 1,000 Qantas Points.
For those chasing discounts on their grocery shop, Woolworths Rewards will be only half as generous as the outgoing Frequent Shopper Club, which provides a $10 saving after 1,000 points, or $1,000 spent.
However, the ability to earn Qantas Points instead, combined with the abundance of ‘bonus points’ offers as are common via Woolworths Rewards, may make the new loyalty program more rewarding overall.