Regional Express (Rex) will begin flying between Sydney to Armidale this month, in competition with QantasLink for travellers from the northern NSW university town.
"There's more than 100,000 passengers per year that travel on the route" said Warrick Lodge, General Manager of Network Strategy and Sales for the airline, which is eager to grab its own slice of a market over which QantasLink has previously enjoyed a monopoly hold.
Rex will run three flights every weekday from March 28 with Armidale departures at 6.35am, 10.50am and 5.30pm, while the return legs from Sydney will be wheels up at 9.15am, 3.40pm and 6.55pm. Not coincidentally, those timings line up directly against QantasLink's own services.
Rex will also offer one return service per day on the weekends but with an extra Saturday morning flight from Armidale and Sunday evening back from Sydney.
All flights will run on a 36-seat Saab 340 aircraft.
Rex has its eye on opening more regional NSW routes this year, with the airline saying it's prepared to fly to any destination within 600km of Sydney which can deliver more than 30,000 passengers a year.
This could also include the Brisbane-Armidale route which was abandoned by the now-collapsed Brindabella Airlines in mid-2012, provided Rex's litmus test Sydney service is successful.
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