Overseas travellers heading out from Sydney Airport’s T1 international terminal may recall large signs at the departures drop-off zone indicating which airline used which checkin counter.
Located adjacent to each checkin zone, in plain view of drivers and passengers alike, these signs carried the name and logo of each airline and where an easy way to ensure you didn’t get dropped off at the wrong end of the airport.
After all, hopping out of the taxi near checkin desk A (used by Cathay Pacific) doesn’t do much good when your Singapore Airlines flight will be checked in at desk K.
Those helpful signs were pulled down last year – and they’re not coming back, says Sydney Airport, which claims that removing the signs has actually enhanced traffic flow on the congested drop-off roadway.
“Sydney Airport has streamlined signage at our International terminal to reduce kerbside congestion and improve the flow of traffic on Departures Road”, an spokeswoman for the airport told Australian Business Traveller, adding that “our iPhone and Android apps provide passengers with details of airline check-in locations at the airport.”
It’s a curious observation that ditching those signs has reduced congestion and improved the flow of traffic, but it makes sense.
Instead of drivers hovering around and double-parking at the more popular drop-off zones, especially during the airport’s busiest pre-flight hours, they’re more likely to pull over wherever there’s a free spot.
It’s less than ideal for travellers, of course, especially if they’ve got to push a large load of checked luggage from one end of the terminal to the other to reach their flight’s check-in desk.
Sydney Airport is also believed to be looking at digital signage with real-time flight information, which would be located outside the international terminal's entrance.
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