The Flybuys, Etihad Guest partnership will end on July 31

By Chris C., July 12 2018
The Flybuys, Etihad Guest partnership will end on July 31

Flybuys and Etihad Guest will part ways from August following months of uncertainty for cardholders, who have been unable to convert their Flybuys points into Etihad Guest miles since December 2017 due to “technical issues”.

A spokesperson for Etihad Airways confirmed the end of the three-year old alliance which let shoppers earn Etihad Guest frequent flyer miles and Tier Miles status credits at Coles Supermarkets, Coles Online, Coles Express, Liquorland and First Choice Liquor stores.

According to a statement issued by Etihad Airways, from July 31 2018 “linked members will no longer be able to redeem their Flybuys points for Etihad Guest Miles, collect Flybuys points via the Flybuys-Etihad booking portal or link their Flybuys and Etihad Guest memberships.”

All outstanding Tier Miles from Flybuys will be credited to a traveller's Etihad Guest account by the end of August 2018.

Australian Business Traveller has asked Etihad Airways whether there will be a final opportunity for Flybuys members to convert their points into Etihad Guest miles before the partnership is officially terminated, and will update this article when this is confirmed.

Previously, Flybuys members could convert chunks of 10,000 Flybuys points into 4,000 Etihad Guest miles. Flybuys will begin to notify its members of the news from later today.

Flybuys’ partnership with Virgin Australia’s Velocity Frequent Flyer program remains unaffected, with Flybuys members able to continue converting Flybuys points into Velocity points at a 2,000 = 870 rate, while earning Velocity status credits on eligible purchases.

Chris C.

A former contributor to Executive Traveller, Chris lives by the motto that a journey of a thousand miles begins not just with a single step, but also a strong latte, a theatre ticket, and later in the day, a good gin and tonic.

Virgin Australia - Velocity Rewards

06 Aug 2017

Total posts 73

I suppose the mitigating factor in all this is that Flybuys' partnership with Velocity is getting better all the time. This year already they've had a 20% bonus in May-June, where the supposed 138,000 point/year limit didn't apply. Earlier they had a promotion where transferring 10,000 or more Flybuys points resulted in not just Velocity points but also 10 Status Credits. If Flybuys and Velocity are going to keep adding value to their partnership in this way, I'm not really going to complain about the end of the Etihad option.

18 Apr 2015

Total posts 68

Every week there seems to be an Etihad cutback story. I just find it sad, but I guess to be expected when they were setup on a stack of free funds.


03 May 2013

Total posts 660

another nail goes in......

25 Feb 2012

Total posts 78

I can only say that having flown the pointy end with Etihad in the “ Reimagined” period it was wonderful! Today’s offering is a very poor comparison and I doubt if I will avail of their services again .

Qantas - Qantas Frequent Flyer

16 Jan 2018

Total posts 115

Etihad seems to be heading down the path of Gulf Air. Let’s hope that it’s just my perception as they have a great product and onward connections out of Abu Dhabi. Dubai is fortunate that they have a tourism market and potential which Abu Dhabi doesn’t have and this is their downfall primarily. If there was an array of attractions/shopping/hotels, I’m sure there would be a greater market share.

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