Turkish Airlines has partnered with some of the world's premium brands – Bentley, Jaguar, Cerruti, Chopard, Furla and Institut Karité – for its latest range of inflight amenity kits.
There will be different bags on flights from Istanbul and the inbound flights, with a complete refresh of the design after 18 months.
Business class passengers on Turkish Airways' long-range international flights departing Istanbul will be handed the Jaguar kit.
This Jaguar-branded bag "comes in a quality high-tech material symbolising the grace, pace and space of Jaguar cars," the airline says.
The bag also contains separate inner pouches of "a pencil case and soft drawstring pouch, so that the comfort items and cosmetics can be organised and packaged beautifully."
A zipper along the outside lets you expand the bag to carry even more items, and after your flight it can be re-used as a tablet case or document holder.
On return flights into Turkey, the new Cerruti bag hits the business class catwalk.
"The Cerruti branded bag is a fashionable bag made of a specifically developed leather-like material to create the sense of nonchalant chic which is typical for Cerruti," Turkish Airlines says.
"The design of the bag is elegant and simple, with a front flap which adds sophistication."
Inside the bag you'll find skincare products from Institut Karité with its signature shea butter ingredient to hydrate your skin during and after the flight.
From early 2017 the Jaguar and Cerruti business class kits will be swapped out for designs from Bentley...
... and Furla.
For short-range business class, Turkish Airlines has several amenity kits in Furla and Cerruti bags of different shapes and sizes.
Those kits include a reversible eye-shade with 'Do not disturb' and 'Wake me up to eat' printed on each side, along with non-skid rubber sole socks, a comb and brush, foam earplugs, a dental kit and some cosmetic items.
But these luxe kits aren't restricted to passengers at the pointy end of the plane.
Long-range economy flights see special Chopard and Institut Karité bags in a range of colours, with similar contents to the short-range business class kits.
Click here to see more of our stories on the latest first class and business class amenity kits from brands like Aquascutum, Armani, Aesop, Jurlique, REN, Oroton, Kate Spade and Jack Spade, Samsonite, Tumi and Mandarina Duck, as well as designer Philippe Starck.
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