The last sentence context the whole situation - bravo!

...you make an excellent point, there are people who are hugely phobic about dogs, they freak out and the dog freaks out. And let's face it, airlines can't even control humans on flights.

... and what is the order of evacuation women and children and animals first?

All those who want pets sitting next to them fine, just ring-fence the flight, in other words if in Virgins insanity of encouraging a flying Arc, then this should be clearly stated for that flight, flights for humans and flights for animals. Lets face it, humans already are following their dogs p...

Even with seeing eye dogs that should be in the hold, and when they last they are brought to the passenger, just like those who need assistance getting off the plane.