I don't understand why they don't just launch a system where passengers can make their meal selection online prior to departure.This has the double benefit of the passenger receiving their choice, and a reduction in wastage for VA.If Virgin wanted to add a little 'wow' factor into their Business ...

It is interesting that they literally have NO hot food available for purchase - not a hot dish, hot sandwich/wrap.  Nothing that needs to be heated.  This is bizzare considering the lengths of some of the sectors.  I'd imagine this is so VA can remove the ovens from the back galley...

The food looks good but i'm a little surprised that they don't differentiate between a one hour SYD-MEL flight and a nearly five our SYD-PER.  It's a good offering for a short east coast flight but I feel it falls short for a longer coast to coast flight and it would be nice if it wasn't an ...

At the end of the day, knowledge is power.  I rather make a purchase when I know EXACTLY what i'm gonna get for my money.  I don't want to get on a three hour flight hungry because my ticket says a 'meal' will be served to find out it is a cereal bar or some sugary snack I wouldn't eat....

It's funny to read these comments as an Aussie based in europe.  We've been dealing with 'full service' airlines adopting the BOB model for years now.  And not just on short hops but some longer euro routes hitting the four hour mark.  BA, Iberia, Aer Lingus, TAP,  SAS, Finnai...