Its a welcome change as I am sick of selecting a flight only to find more hidden costs... especially on the short haul flights where business class is unnecessary cost. I hate carry on luggage and never have any. Checked bag for me every time and I have no problem standing at a carousel for a...

That's exactly what the article states as well. 

One example of use is shown as feet up on the seat... thats so classy for business class.. so hygenic as well.These seats MAY be fine on short haul during the day when there is far less requirement for sleep... for me short haul is less than eight hours, so Brisbane- Singapore.... other than that...

Well it's not paying for a seat and it's treated as luggage. ie stored under the seat in front.

No way, will I be on  a Pet Friendly flight... The other passengers are bad enough, let alone animals....Leave your animals at home where they belong!!!!    Not that I even use them, I have a great airline that I fly with, but Virgin can kiss any of my future business goodbye.