Virgin Australia will kick off flights from Adelaide to Alice Springs in March 2015 and is also planning a new regional lounge in the Red Centre for business class passengers plus Velocity Gold and Platinum members.
Services will run three times per week on a Boeing 737-800, with eight seats at the pointy end, 168 seats in economy and free wireless inflight entertainment for all guests.
"The Adelaide to Alice Springs route has effectively been a monopoly for nearly a decade and Virgin Australia is delighted to bring choice and competition to these cities," said Virgin Australia Chief Commercial Officer Judith Crompton.
"Today’s announcement is another step forward in our strategy to become Australia’s favourite airline group as we continue to redefine domestic air travel in Australia for both business and leisure travellers."
As with other Virgin Australia flights, Velocity Frequent Flyer members will earn status credits and Velocity points on the new route, while VA’s Adelaide lounge is open to eligible travellers leaving the South Australian capital.
Tickets will go on sale by early 2015, with Virgin Australia also commencing flights between Alice Springs and Darwin in the same month.
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