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Vodafone plans to expand its $5/day global roaming deal to more countries next year as well as making data and voice roaming easier and more affordable to customers who are not on the carrier's premium Red plans.
Vodafone’s Red plans, introduced in late August, span from $50 for 1.5GB of data to $85 for 5GB of data (on a SIM-only basis) and let you use your plan’s call, text and data allowance in New Zealand, the UK, Europe and the USA for an extra $5 per day, and includes unlimited standard calls and text messages back to Australia as well as the country you’re currently in.
Vodafone CEO, Bill Morrow, told journalists at a briefing this morning that more countries would be added "in the first half of 2014", and it's believed that Asia is on the top of Morrow's to-do list.
"Our customers love Red" Morrow told Australian Business Traveller, "and now we're looking into how we can offer a non-Red roaming service to customers on other prepaid plans."
Paramount to this, Morrow says, is making roaming easier to use, the fees more transparent and the packages simpler to understand. "We also want to make Red even simpler where we can."
While not revealing how many customers had signed up to the new Red plans, Vodafone says that businesses and business travellers represent a large number of new Red contracts.
Vodafone's increased focus on globetrotter-friendly roaming deals comes as Optus and Telstra also reduced their international roaming prices, while the Australian and New Zealand governments are moving to slash the cost of trans-Tasman mobile roaming fees next year.
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