Not to be outdone by Qantas' recent give-away of one million Qantas Points to ten lucky members of its frequent flyer scheme, Virgin Australia is joining the "one million points give-away" gang.
Entering the contest is pretty straight-forward: just sign up to receive email alerts from Virgin Australia Holidays on the airline's latest holiday packages and events.
The promo runs through to July 31 – miss that cut-off date and you'll still get the emails but not a shot at the million points.
Interestingly, the contest Terms & Conditions specifies the "Total prize pool is 1 (one) million Velocity Frequent Flyer points valued at $27,500.00 (including GST)", which means that Virgin Australia pegs its points at 2.75c each, at least for this exercise.
(By comparison, the Qantas million points competition valued Qantas points at 2.28c each.)
Follow Australian Business Traveller on Twitter: we're @AusBT