Some days, says Airbus chief commercial officer John Leahy, it's a wonder he gets any work done.
"I've got a big plasma screen in my office, showing in real time every A380 flying around the world" Leahy explains.
"Today there are 14 daily A380 flights out of Hong Kong, 24 A380 flights out of Los Angeles and 50 A380 flights a day out of London."
"It's mesmerising – I can sit there watching it for hours and not get anything done!" he laughs.
It's estimated that 10% of all passengers in 2016 will make a flight on the A380, up from 8% in 2015.
And in the years to come the A380 could carry more passengers on every flight.
Making the A380 bigger on the inside
"Every airline that flies the A380 says this airplane is a magnet for passengers" says Kiran Rao, Airbus’ executive vice-president for strategy & marketing.
For Rao and his team, the question now is "how we can put more seats on the airline to deliver more value to the airlines?"
It's all about "geometry", Rao says, and making better use of the A380's limited space.
Since launching the superjumbo in 2005 "we have a lot of experience how to move space around the cabin."
Some of these modifications may be less than ideal if you're stuck in economy – but Airbus expects that taken as a whole, the fine-tuned A380 layout could unlock an additional US$23 million in revenue for airlines flying the superjumbo.
Those sidewall storage bins loved by frequent business travellers could be sacrificed to fit up to 10 more business class seats on the upper deck, provided the airline's premium seating is of a staggered design which can make use of the additional space.
"The way seats are set in the aircraft today are different than when we launched" Rio observes, with airlines moving away from conventional forward-facing seats to more space-efficient dovetail layouts.
Airbus also suggests that airlines consider locating the premium economy cabin on the lower deck in a nine-across (3-3-3) pattern, compared to the upper deck 2-3-2 layout adopted by the likes of Qantas and British Airways.
The biggest gains would come from boosting economy class to the much-feared 11 across layout – which Airbus is already selling as a 3-5-3 'Budget Economy' option – to squeeze an extra 23 economy seats onto the lower deck.
Here's the official Airbus PR pic, showing a middle seat which nobody will want to be stuck in.
Rao is quick to emphasise that such changes would be "without comprising on the comfort of passengers – even if we go from 10 across to 11 across in economy, you're still in an 18 inch wide seat."
Combing the multiple crew rest compartments of today’s A380s into a single below-decks space, instead of at the rear of the passenger decks, could also free up room a handful for economy or premium economy seats.
Also being considered is a new design for the rear stairwell which connects the upper and lower decks, which could add 14 economy seats down the back of the bus.
David Flynn travelled to Hamburg as a guest of Airbus.
Follow Australian Business Traveller on Twitter: we're @AusBT