It's January 2016 and airline executives around the world are looking back on 2015 with the fondest of fond memories.

8 replies

Joshb

Qantas - QFF Platinum

Member since 20 Mar 2012

Total posts 122

It's January 2016 and airline executives around the world are looking back on 2015 with the fondest of fond memories. Due to sustained record low fuel prices the accounts are brimming with cash after a year of positive cash flow, debt has been reduced and investment grade ratings have been restored. The CEO and board of directors want you and your executive team to come up with a game changing strategy to invest to keep you ahead of the competition, where do you start...? (This hypothetical scenario can be applied to any market / airline and ignore the wider economic implications of low oil prices)

Chris_PER

Virgin Australia - Velocity Rewards

Member since 19 Feb 2014

Total posts 90

I'm pretty sure that the route is operated 4 weekly out of Sydney, a 777-300ER, but if you're unlucky enough, then it will be a A330-200.

msport2012

Delta Air Lines - SkyMiles

Member since 14 Apr 2013

Total posts 295

More like a daily service on an A380 

johnaboxall

Virgin Australia - Velocity Rewards

Member since 24 Aug 2011

Total posts 384

Smash labour costs. 

watson374

Qantas - Qantas Frequent Flyer

Member since 17 Aug 2012

Total posts 1,285

A330-300s everywhere.

watson374

Qantas - Qantas Frequent Flyer

Member since 17 Aug 2012

Total posts 1,285

Actually, if this thread is just a fantasy wishlist, I'd like to announce that in Q3 2015, Qantas released CYO breakfasts - two eggs, condiments and other items delivered to your seat with a hotplate, cook it your way.

domesticgoddess

NZ Elite

Member since 03 Jul 2014

Total posts 65

  1. Transfer all international routes (other than those out of Sydney) to Jetstar.
  2. Increase fuel levies.
  3. ???
  4. Profit.

RaptorNation158

Qantas - Qantas Frequent Flyer

Member since 21 Aug 2014

Total posts 186

If I was at Qantas, I would first of all try cutting Emirates off, even though that might mean me being fired, but then I would try pivoting to CX but well CX don't want Qantas so my bet would be MH but well people are scared of MH so I guess I just have to go back to EK.

RaptorNation158

Qantas - Qantas Frequent Flyer

Member since 21 Aug 2014

Total posts 186

Correction: Qatar would be a better option than Emirates I think.

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