Lufthansa's low-cost Eurowings airline will make a first of chasing premium travellers with the rollout of business class on its Airbus A330 jets from 2018.
Just don't expect anything too fancy: Eurowings will adopt the same business class seats as its parent, shown below.
(Lufthansa, meanwhile, has already revealed its next-gen business class design, due to fly from 2020 on its new Boeing 777X fleet.)
The redressed version of Lufthansa's international business class seat will be sold as Eurowings BIZclass, replacing the current 'Best' class cabin (below) which is more akin to premium economy.
Eurowings' decision comes as it takes over some of the international routes of now-shuttered rival Airberlin, including from Dusseldorf to New York and Miami – flights on which a premium economy recliner won't cut it for the business traveller.
Instead, passengers at the pointy end of Eurowings' Airbus A330s will now enjoy a wider and better appointed seat which converts to a fully lie-flat bed for those overnight legs.