Fiji Airways is continuing its ambitious rebranding campaign with the debut of Fiji Link – a new name for the airline's domestic and regional arm currently known as Pacific Sun.
Delivered to Fiji Airways in Suva, a factory-fresh ATR-72 turbo-prop aircraft comes with a fresh look match the new moniker.
Fiji Link's livery shares its design DNA with Fiji Airways' mainline Airbus A330 and Boeing 737 fleet, including unique 'Masi' symbols and a brown logo block with stylised woodcut typeface.
Photo tour: Inside Fiji Airways' new Airbus A330
"Fiji Link is an appropriate name for our airline and like its parent Fiji Airways, Fiji Link will fly the Fijian flag wherever it flies" says Shaenaz Voss, General Manager at Pacific Sun.
As you can see from the PR snaps below, Fiji Airways has got this whole airline-wide branding schtick down pat.
There are the uniforms, which are based on traditional Fijian attire and mix rich chocolate and vibrant aqua colours...
... the cabins of its Airbus A330 and Boeing 737...
... a matching dining service...
... plus blankets and pillows.
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