Strategic Airlines is getting a new look to go with the challenger's new 'Air Australia' name.
The fresh lime-and-white livery – accompanied by a boomerang-style flourish in the logo, wingtips and tail – has made its debut on one of Air Australia's Airbus A330s with the rest of the A320 and A330 fleet to follow.
Strategic hopes the eye-catching look will help boost awareness of the airline ahead of a planned mid-December launch of services to the US.
Air Australia will initially run three flights per week from Melbourne and Brisbane to the USA, although due to the use of mid-range A330s, in this instance USA means 'Honolulu', with an onwards connection to the mainland via a US-based partner.
The livery is created by Sean Cummins, who designed the original Virgin Blue colour scheme.
“The challenge was to convey a modern Australian aviation product, for a company with its own heritage and an instant sense of familiarity and like-ability” Cummins explains. “Green is our key colour with a hint of gold and subtle silver-grey representing gum trees, koalas and grey kangaroos."
“The Air Australia symbol is a stylised boomerang, the most striking icon of flight in the Australian lexicon. Because of the company’s strong history as a defence force charter company we have also incorporated the rising sun, also a strong Australian symbol also found on the Australian Army badge.”
Air Australia's Airbus A330-200 planes sport five rows of business class recliner seats in a 2-2-2 configuration.
But with numerous direct flight options from Honolulu to cities in the US and Canada – and a useful 7.30am arrival time into Honolulu's airport for all flights – it's one worth keeping in mind.