Hawaiian Airlines will begin flying its lie-flat business class seats – which the airline dubs as its 'Premium Cabin' offering – between Australia and Honolulu in December.
The Honolulu-Brisbane route will see the upgraded Airbus A330s from December 5 (as will Honolulu-Auckland), with Honolulu-Sydney joining the flatbed club from December 13.
Hawaiian's Premium Cabin features 18 Poltrona Frau leather-clad seats which convert into 1.9 metre (76 inch) flat beds.
The 2-2-2 layout is aimed more at holidaying couples than solo business travellers, although Hawaiian Airlines also spruiks its appeal as a one-stop pathway (with domestic arrival) to major US cities including Las Vegas, San Francisco, San Jose, Seattle, Portland and New York.
Of course, between each pair of seats there's a slide-out privacy screen.
Each seat has its own AC power socket and two USB ports for recharging your laptop, tablet, smartphone or ebook reader...
... with 13-inch tablets (mounted on a telescoping adjustable arm, allowing passengers to position the tablet for optimum viewing) serving up inflight video entertainment.
Rather than choose an existing seat design which could appear on any other airline, Hawaiian Airlines chose to develop its own seat in partnership with Italian manufacturer Optimares and US design and branding agency PaulWylde.
Hawaiian Airlines' CEO Mark Dunkerley praises the seat as "a truly bespoke design that delivers world-class comfort and style, while staying true to our island roots."
The business class cabin also reflects its Hawaiian heritage with "flowing curves evocative of the winds and ocean, while marrying organic textures, pops of bright saturated colour, and luxury materials like leather from Poltrona Frau".
Travellers will also enjoy upgraded meals with strong regional influences, served on custom-made dinnerware...
... with a drinks service offering cocktails and Hawaiian craft beer and spirits.
There's also a cheeky islander touch in the amenity kit, which has socks patterned like a pair of thongs (or 'flip flops', in American parlance).