The Shangri-La Group's funky urban boutique brand Hotel Jen has opened its doors in Beijing, and in a surprisingly central CBD location in the China World Trade Centre complex on Jianguomenwai Avenue.
The 450 rooms start at 40m² and feature floor-to-ceiling windows which bathe them in natural light.
All rooms have views of the city, with around 100 rooms and 40 suites overlooking the iconic Rem Koolhaas-designed CCTV Headquarters.
The 75m² Jen 75 corner rooms and the even-larger Skyline rooms offer more space for guests and entertaining, with an open concept kitchenette and breakfast bar.
Every room is designed around modern working habits and includes several USB charging bays and free WiFi, while each guestroom floor adopts a unique theme such as the visual arts, nature, architecture styles or personas from around the world.
Open around the clock, the hotel's Prototype hub goes against the grain of the traditional staid business centre as a co-working space with its own cafe, individual pods and private rooms.
The sprawling 3,500m² Trainyard Gym health club boasts a 25-metre heated indoor pool with city views...
... a boxing ring and a Mixed Martial Arts area...
... plus a pilates studio...
... alongside free weights and machines.
The restaurants are also totally on trend, from the 'farm-to-table experience' of San Wu Tang with fresh vegetables harvested from the hotel's own hydroponic area and a 'show kitchen'...
... to the Beersmith gastropub which brewing a selection of seasonable beers in copper vats.
Clifford Weiner, general manager of Hotel Jen Beijing, describes the hotel as "a new hospitality experience."
“We want to inspire our guests to leave everyday routines behind by providing them with alternative, energising ways to work smarter, play harder and travel better."
Hotel Jen Beijing is offering a limited-period launch package starting from ¥1,199 (A$235) net per night through to August 31, 2017 for one night in a Jen 40 room including buffet breakfast at San Wu Tang and access to Trainyard Gym.