The Marriott family has planted another flag in Singapore with the new JW Marriott South Beach.
It's the first JW Marriott for the island-state, which already counts a Marriott atop the Tang Plaza on downtown Orchard Road and the 'six-star' The Ritz-Carlton Millenia overlooking Marina Bay.
The location's hard to beat: soaring above 30 Beach Road the hotel is adjacent to the Suntec Convention Centre, Suntec City and mall, connected to the MRT Circle Line's Esplanade station, and just a block from Raffles City (and the iconic Raffles itself) and Chijmes.
Designed in collaboration with renowned French designer Philippe Starck, there are 634 rooms (including 47 suites) – each equipped with an Internet TV and entertainment system, superfast broadband, plenty of AC and USB sockets and a WiFi smartphone which can be used anywhere within within the hotel.
Marriott is also making a play for the female travellers with a "ladies' floor" where the rooms have additional amenities including a manicure and pedicure set, facial steamer, hair straightener and a 'boyfriend shirt'.
There are already five restaurants and bars, including Akira Back's modern Japanese and Korean restaurant to Tonic, a bar specialising in gin.
Four more food & beverage outlets will be opened in 2017, along with a day spa.
Until then, one of your best bets for R&R includes the Flow infinity pool and sky garden.
For more details, visit thesouthbeach.com.sg.