Marriott, Starwood hotels to launch new super-loyalty program

By David Flynn, September 23 2016
Marriott, Starwood hotels to launch new super-loyalty program

The ink is barely dry on the US$12 billion mega-merger of Marriott and Starwood, but it looks like the hotel colossus will be creating an all-new ‘unified’ loyalty program under a new brand.

This would see Marriott Rewards, Starwood Preferred Guest and Ritz-Carlton Rewards subsumed into what would become the world’s largest hotel rewards scheme.

That’s still a dot on the distant hospitality horizon, however, but the first fruits of the newly-minted Marriott-Starwood empire are already here.

From this weekend, travellers who belong to both Marriott Rewards and Starwood Preferred Guest will be able to obtain a Platinum or Gold status match between the programs by linking their two accounts at, unlocking perks such as free breakfast and club lounge access.

There’ll also be two-way points transfers between the schemes, so travellers can shovel an excess of points in one program towards another to gain free nights or upgrades as needed.

And the debut of that single integrated loyalty program?

Marriott International’s VP of Global Loyalty Thom Kozik and Starwood VP David Flueck tell travel blogger Ben Schlappig that they "don’t yet have a timeline of when this will happen, as the focus is on doing everything correctly rather than rushing into something."


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 685

The last major obstacle to the Marriott-SPG merger was resolved a few days ago when the Chinese Government conveyed their approval of the combination.

Whilst the combined Marriott-SPG Loyalty group assures us that the new 'super program' won't be :rushed:, I'd suggest that they won't sit too long on their hands - trying to administer three (3), separate (but now linked) programs.

Given that it has been a number of months since the original merger was announced, I'd guess that the Loyalty group has been assessing, comparing and rationalising all three loyalty programs for a number of months.

Personally, I wouldn't want to be juggling 3 separate programs - each with their own T & C's - for any great period of time. Too much room for error and conflicting POV's.

Qantas - Qantas Frequent Flyer

26 Sep 2011

Total posts 77

With the SPG/Marriott cross-linking I've now effected a transfer from DJ Amex to SPG to Marriott to United's Mileage Plus. Final leg came through this morning 

Qantas - Qantas Frequent Flyer

25 Mar 2014

Total posts 220

Is there any active status matches for this program?

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