Another week goes by, another major notebook brand joins the ultrabook brigade. And this time it's the biggest name in the game, with HP revealing the Folio 13 ultrabook, slated for December release starting at $1,199.
With a 1.8cm waistline the Folio 13 isn't the slimmest of the ultrabooks – the design has a deliberately squared-off look instead of the tapered wedge introduced by the MacBook Air and since favoured by the creators of several Windows-based ultrabooks.
This conservative styling of this 13.3 inch ultrabook is intended to subtly underscore the Folio's role as a serious notebook which just happens to be fairly skinny, lightweight (1.5kg), fast and all those other appealing attributes.
For that same reason the Folio shares its design DNA with other HP business laptops, including the brushed champagne gold finish and squared-off keys on the backlit keyboard.
Where the Folio tries hardest to break the ultrabook mold is what HP claims as a 'best in class' battery life of nine hours – enough to get you through a working day, and then some.
Under the hood there's a choice of Intel's Core i3 or Core i5 processors (both are low voltage versions made to conserve battery life), an ample 4GB of RAM and a 128GB solid state drive.
Another sign of the Folio's 'built for business' pedigree is an Ethernet port for jacking straight into a wired network at the office or hotel. The rest of the port roster includes HDMI, two USB sockets (one of which is the superspeed USB 3.0 spec) and a memory card slot, so you've got pretty much the connectivity of a full-sized laptop but in a downsized package.