Hilton Singapore to be rebranded as IHG’s Voco Orchard Singapore

Meanwhile, the Mandarin Orchard Singapore will be reborn as the Hilton Singapore Orchard.

By David Flynn, June 4 2021
Hilton Singapore to be rebranded as IHG’s Voco Orchard Singapore

2022 will see a bit of a 'Singapore shuffle' for the Hilton brand, with the iconic Hilton Singapore leaving the group's portfolio to become part of the IHG Voco chain while the former Mandarin Orchard Singapore will be reborn as the Hilton Singapore Orchard.

Confused? Spare a thought for the Lion City's taxi drivers, at least in the very early months of the change-over.

Hilton becomes Voco Orchard

First up, the 423-room Hilton Singapore will be rebranded as the Voco Orchard Singapore in January 2022, making it the first Voco to open in southeast Asia.

Part of the IHG empire, Voco is positioned as an "upscale lifestyle brand... hotels that are reliable enough to depend on, but different enough to be fun."

IHG touts each Voco as sporting an "individual character", with the brand as a whole representing "unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing."

IHG says Voco offers an upscale lifestyle experience.
IHG says Voco offers an upscale lifestyle experience.

Inheriting the Hilton's well-established footprint near the western end of bustling Orchard Road, the Voco Orchard Singapore "was the ideal choice for this location" says Stephen Lau, chairman of Singapore-based hotelier and investment holding company Hotel Properties Limited.

"It's extremely popular with leisure and business travellers and it will fit perfectly in such a prime shopping and entertainment area."

IHG's not exactly short of properties in Singapore: the Red Dot roster already lists the InterContinental, Regent, Crowne Plaza and Hotel Indigo, plus several Holiday Inn and Holiday Inn Express properties.

Mandarin Orchard becomes Hilton Orchard

But Hilton’s not leaving Singapore: midway along Orchard Road, on the block between Orchard Link and Grange Road, the Mandarin Orchard Singapore will become the new Hilton Singapore Orchard once a $90 million make-over is completed in early 2022.

And with over 1,000 rooms and two club lounges, it’s set to become the brand’s Asia-Pacific flagship.

The Mandarin Orchard Singapore will become the Hilton Singapore Orchard.
The Mandarin Orchard Singapore will become the Hilton Singapore Orchard.

The Hilton Singapore Orchard will complement the Conrad Centennial Singapore at Marina Bay, and the Hilton Garden Inn Singapore, in the heart of Little India.

Also read: Hilton Honors 2021 status match unlocks fast-track to Gold, Diamond

David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

24 Aug 2011

Total posts 1021

IHG branding is starting to confuse me.  They are now out to 16 different brands with crossover everywhere.  For example I don't know the product difference between a Regent and an Intercontinental or an Indigo and a Voco.  As someone who regularly stays in both, I can't even see much difference between a Crowne Plaza and a Holiday Inn.

I agree, not sure how the fine the difference is between the Voco being a premium upscale lifestyle brand where each hotel has its own unique character, and the Hotel Indigo being a premium upscale lifestyle brand where each hotel has its own unique character! But then a lot of hotel groups are like this, Accor probably takes the cake for that confusing laundry list of brands.

05 Mar 2015

Total posts 361

The Hilton Singapore was showing its age and let's be honest, the location is a bit 'the wrong end of Orchard Road', certainly the wrong few blocks, and it might have been a good location for business travellers decades ago but now the CBD is more seriously developed and devolved, especially with the built-up financial district around Raffles Place. I think the new Hilton Singapore Orchard is in a good location and will be a better fit than the old one.

09 Aug 2015

Total posts 92

Agree with QFP1, I used to favor the Hilton due to my Diamond status but it was past its prime, and traffic around the area was insane for taxis or Uber (later Grab) during peak hours every day of the week including weekends. Looking forward to checking into and checking out the new Hilton Singapore next year when we can get back there!

Virgin Australia - Velocity Rewards

14 Mar 2017

Total posts 155

Probably my least favourite Hilton. Won’t miss it. 


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