Malaysia Airlines revamps Enrich frequent flyer program

Enrich members will soon earn points based on how much they spend, not how far they fly.

By Chris Chamberlin, January 28 2021
Malaysia Airlines revamps Enrich frequent flyer program

Malaysia Airlines is overhauling its Enrich frequent flyer program, with sweeping changes affecting how members earn and spend points.

The airline is also revising how travellers will qualify for its elite Silver, Gold and Platinum ranks.

All changes come into place from April 1 2021, giving cardholders three months to understand how the revised Enrich program will reward their future journeys.

Changes to earning Enrich miles

On the earning front, Enrich members will soon collect ‘Enrich Points’ instead of ‘Enrich Miles’, and all existing Enrich Miles will be converted into Enrich Points at a 1:1 rate.

On Malaysia Airlines and MASwings flights, members will accrue Enrich Points based on the price paid for their tickets.

This is different from the current rewards system, which instead calculates points based on how far a member flies, rather than how much they spend.

New requirements for Enrich Silver, Gold, Platinum

Distance still plays a role when earning ‘Elite Points’ – the Malaysia Airlines equivalent of status credits, and currently known as ‘Elite Miles’ – and these will determine when a member unlocks Silver, Gold or Platinum status.

Members will need 30 Elite Points to qualify for Enrich Silver, 60 Elite Points for Enrich Gold, and 100 Elite Points for Enrich Platinum.

By example, a return Malaysia Airlines business class flight from Sydney to Kuala Lumpur would earn 12 Elite Points, while a return business class flight from Sydney to London via Kuala Lumpur would amass 28 Elite Points in total – almost qualifying for Enrich Silver in a single trip.

Flights taken on Malaysia Airlines’ Oneworld partners will continue to earn points and status based on the distance flown and the type of fare purchased, rather than the direct ticket price.

No changes to Enrich reward bookings

Although many other aspects of the Enrich program are being revamped, there are no changes to the number of points needed to book a flight through Enrich.

Of course, this aspect of Enrich has already been overhauled several years back, with the number of Enrich miles needed to book a Malaysia Airlines flight fluctuating based on the cash price of an equivalent ticket.

Reward bookings on partner airlines – such as Qantas – instead remain tied to the distance of the journey, with charges remaining at the current fixed rates.

Also read: Malaysia Airlines rebuilds flights to Australia, NZ, London

Chris Chamberlin

Chris Chamberlin lives by the motto that a journey of a thousand miles begins not just with a single step, but also a strong latte, a theatre ticket, and later in the day, a good gin and tonic.

Joe
Joe

03 May 2013

Total posts 642

Malaysia have a fairly solid hard and soft product. I especially love their First Class lounge in KL - it's a real haven of quiet, very comfortable and with great service. On board the service in J is very efficient and friendly. I've yet to try the 'Business Suite'(ex F class on the A350). It's a real shame we can't book that direct from Australia due to only A333's being used for Oz.

I agree, MH business class at least long-haul is very consistent, and consistently good not consistently bad! Their KL first class lounge is one of the quietest and most relaxing I've ever been in! The A350 Business Suite, formerly First Class, is very impressive for an A350, really great space and good use of that space. I wish more airlines would adopt this approach on their A350s or even Boeing 787s.

Interesting set of changes, it seems more and more airlines are moving to revenue-based earning, which when you think about it makes plenty of sense. I know a lot of people who fly economy will always complain when an airline changes its measure from miles flown to dollars spent, but airlines are a business and they want to look after the people who spend more money per flight. Anyway, MH is a decent airline and good to have them in OneWorld when it comes to recognising QF and CX status.


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