ANA reveals elegant new Boeing 777 first class, business class suites

Well-heeled travellers will be cosseted in absolute luxury, both in first and business class.

By David Flynn, July 11 2019
ANA reveals elegant new Boeing 777 first class, business class suites

ANA has pulled back the curtains on stunning new first class suites and business class seats destined for its flagship Boeing 777 fleet.

Christened The Suite and The Room, the products will make their debut on August 2 on the Star Alliance member’s Tokyo/Haneda-London/Heathrow flights NH211/NH212.

Each of the twelve upgraded Boeing 777-300ER jets will sport eight first class suites and 64 business class seats.

ANA says The Suite and The Room represent a merger of “Japanese heritage and Western design principles” and were jointly developed by Japanese architect Kengo Kuma and leading British design firm Acumen, also known for its role in Etihad’s A380 The Residence, first class and business class.

ANA Boeing 777 first class: The Suite

ANA’s all-new Boeing 777 first class suites were inspired by luxury Japanese hotels, with a luxury dark wood finish throughout the cabin.

Sliding doors offer privacy, while a 43-inch 4K monitor which takes up the entire wall provides a ‘personal IMAX’ experience when it comes to inflight entertainment.

The middles seats have a movable partition if you’re flying with a partner.

ANA Boeing 777 business class: The Room

So what makes a business class seat into a room?

The transformation begins with privacy doors, which have become the latest trend in business class – and in place of a seat, a wide sofa-style bench which runs the full width of the business class compartment.

The seat folds down to a fully flat bed, with the passenger's feet tucked below the monitor, which indicates an angled sleeping position.

ANA has also adopted a staggered business class layout in which half the seats face forward while the rest face backwards.

This seat map serves as your business class crib sheet: even-numbered rows face forwardsodd-numbered rows face backwards.

The airline says this provides passengers with more space, touting The Room as “one of the largest business class seating environments in the world.”

The suite itself is the Fusio model from global seat-maker Safran, which trumpets the concept as offering "the comfort of first class but the space of business class."

The Room has been “inspired by modern, multifunctional Japanese living spaces”, which includes  several discrete areas for stowing all manner of personal items.

To add warmth to the cabin, Kengo Kuma finished the seats with three different wood finishes inspired by modern Japanese homes – Rosewood, Light Japanese Ash and Dark Japanese Ash. 

Business class travellers are also spoiled by a 4K video screen, which can be paired to a smartphone app for total control – including setting up a personal viewing playlist before the flight. 

The thoughtful makeover extends to the entrance area of the aircraft, which has been reimagined as more of a hotel-like reception area.

Also part of the Boeing 777 refit: a new food service area embodying the Japanese ‘Omotenashi’ philosophy of hospitality, with a redesigned the self-service bar area where mini-fridges are stocked with beverages and snacks.

The design also frees up more space for passengers to move around the galley, which in turn has been dressed in a backlight panel incorporating patterns inspired by ‘washi’, or traditional Japanese hand-made paper.

Rounding out the superb inflight experience are new custom-designed Panasonic LED lights ‘inspired by natural sunrise’ for better comfort and convenience during sleeping, reading and dining; and, in both first class and business class, a bespoke seat mattress and bedding in partnership with Nishikawa.

ANA expects its first refurbished Boeing 777 to fly “on even number dates in August and odd number dates in September”, with a daily service to follow.


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

31 May 2013

Total posts 27

Looks like business is a similar base model as QRs Q suites but with different finishes. Hope we see more carriers pick this up.

The business class appears to be the Safran "Fusio" suite model. Qatar's Qsuite has the same basic layout but I think its a custom product.

American Airlines - AAdvantage

13 Jul 2015

Total posts 273

Trying to find how First Class is actually a better option than Business class with these seats?

Qantas - Qantas Frequent Flyer

02 Sep 2018

Total posts 153

Much bigger and more legroom (not that it matters) and a much bigger footwell I imagine for sleeping on a wider bed. But agree that first class is not that different to business hard product wise.

05 Dec 2018

Total posts 148

All that dark wood in first reminds me of my highschool tables. I’m sure it will nicer in person.

Those business class seats look wide !

Qantas - Qantas Frequent Flyer

25 May 2017

Total posts 79

Qantas Qantas Qantas....see what you could do.....

True, especially F. QF Business Suites on A330/B787 I love, though.

Qantas - Qantas Frequent Flyer

05 Oct 2016

Total posts 96

Where on Earth do your feet go? Or rather how is there enough room for the seat to go flat, and THEN where do you put your legs?

05 Dec 2018

Total posts 148

Underneath the front passengers bum !

Qantas - Qantas Frequent Flyer

05 Oct 2016

Total posts 96

Nope that doesn't work. Because you're back to back. Your feet collide...

Qantas - Qantas Frequent Flyer

02 Sep 2018

Total posts 153

There's a corner table in your seat which is where the footwell for the opposite passenger is.

02 Jul 2011

Total posts 61

Very elegant.

Emirates Airlines - Skywards

22 Nov 2016

Total posts 3

Finally when everyone is becoming smaller, you getting bigger and better. Well done ANA. SQ seriously need improvements on their biz class which is getting smaller and first which has less seats as well. What happen to Old SQ the widest in the world for business?

duffa Banned
duffa Banned

11 Nov 2017

Total posts 11

Just flew the old SQ business class 777-200 to Istanbul. The bench seats were mind-blowingly massive when introduced and signalled a whole new ball game but now they just feel like a park bench. The IST-7 coach into the city was way more comfortable in a 1-2 layout!!

05 Dec 2018

Total posts 148

I quite like the first class design of this ANA 777. It seems like a practical and sustainable approach, for customers that want a flagship experience.

More space and privacy over business.

Also watching movies will be epic on the large screen.

16 Nov 2018

Total posts 28

This width reminds me of old Singapore Business seat, but sleeping on old SQ seating was so awkward. This staggered layout looks much better.

QR won best business seat from Qsuite. Hope ANA will win that title with this product.

Emirates Airlines - Skywards

11 Mar 2015

Total posts 191

no match for Qantas-and probably they are cheaper as well!

07 Dec 2016

Total posts 9

What is this great desire for rear facing seats? BA now NH. I do not see the advantage so can someone enlighten me? I personally would avoid an Airline who may seat me facing from where I have come.

duffa Banned
duffa Banned

11 Nov 2017

Total posts 11

All military fly facing backwards

Safer in a survivable crash landing

Singapore Airlines - KrisFlyer

14 Jan 2014

Total posts 341

Thank you daffa.. was just about to make that point about it being safer in a crash situation.

Qantas - Qantas Frequent Flyer

12 Sep 2014

Total posts 6

I dunno. Looks like a work station.

Qantas - Qantas Frequent Flyer

13 Nov 2018

Total posts 108

And Qantas is only “refreshing” First? Small minded and short sighted bean counters...

Qantas - Qantas Frequent Flyer

21 Dec 2012

Total posts 16

Yeah, like I really look forward to sitting on a bench seat for 14 hours.............


Virgin Australia - Velocity Rewards

15 Nov 2017

Total posts 55

Any news being rolled out to Sydney?

24 Oct 2010

Total posts 2555

No – if there was such news you can bet we'd have published it.

25 Feb 2015

Total posts 57

Admittedly I haven’t flown in the old, similarly-wide SQ J seat, but the width of this new J product looks amazing to me, especially when lying down (which is something I find a shame about the Qantas J suite).

Qantas - Qantas Frequent Flyer

06 Oct 2016

Total posts 162

Personally that SQ seat was the best, firstly it moved the game forward. Second,at 6'5"/195cm and a side sleeper it is by far the best option because I can sleep on either side. Other designs I can only sleep on one side or the other depending on the seat orientation
Except for the hassle to flip in order to make a bed I still love it.

Qantas - Qantas Frequent Flyer

27 Aug 2014

Total posts 40

once you line yourself up for leg room the usable width doesn't look any better than other J seats. What is the point of the extra bench seat width?

Etihad - Etihad Guest

06 Apr 2012

Total posts 124

Looks great

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