Qantas Points Club is aimed at "high buyers", not high flyers

By David Flynn, June 20 2019
Qantas Points Club is aimed at

Qantas will turn its attention from frequent flyers to frequent shoppers with the launch of the new Qantas Points Club later this year.

The move comes in recognition of the fact that of the near-13 million members of the Qantas Frequent Flyer program, the vast majority actually earn their points through buying rather than flying.

This ranges from credit cards – including meaty sign-up bonuses – to shopping with Qantas Points partners.

Many business owners in particular manage to generate a sizeable stash of points without setting foot on an airplane.

Slated to launch in December 2019, the Qantas Points Club will operate as an adjunct to the Qantas Frequent Flyer scheme and, the airline promises, “unlock flight and travel benefits for non-flying members including lounge access and bonus status credits”.

In that regard, the Qantas Points Club appears like a ‘status lite’ proposition for buyers rather than flyers.

Qantas is sharing few solid details on the Points Club apart from that it will have two tiers.

The entry-level Points Club will be for Qantas Frequent Flyer members “earning 150,000 points on the ground”, with the Points Club Plus tier “with richer member benefits will have a higher annual threshold.”

Read more: How the Qantas Frequent Flyer 'overhaul' will affect you


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

06 Jun 2017

Total posts 29

Looks like this club will cater mostly to business owners, buyers, purchase managers and the like, rather than the average public frequent flyer accumulating points through general household purchases.

24 Apr 2015

Total posts 129

don't virgin already do this ? Is it all getting too hard especially in this day & age when cash is king & it seems almost everyone is offering big cash discounts for not using credit cards for payment

31 May 2017

Total posts 1

Actually, in this day in age, card is king.

Cash may still be prevalent, but its use is continuing to decline.The Reserve Bank’s 2016 Consumer Payments Survey found that cash only accounts for 37% of payments, compared to 69% in 2007.

Cards on the other hand now account for 52% of all payments, with the trend increasing.

11 Apr 2018

Total posts 12

"Welcome to Points Club. The first rule of Points Club is: you do not talk about Points Club."

Etihad - Etihad Guest

20 Jun 2019

Total posts 1

I wonder what the points earn is to gain access to Points Club Plus tier? Would higher threshold mean we can use more points for family transfers?

15 Feb 2013

Total posts 165

Interested on the status credit side - it says the benefits are unlocked if “the majority” of points are earned on the ground, but if I have both high rates of points earned both in the air and on the ground hoping the bonus SCs still apply...

05 Dec 2018

Total posts 153

Hmm interesting scheme,I thought they would intro something like this. 1-2 credit card signups a year will get you into the 'The Points Club'. Wonder how the incentive model will be like.

Recently I got a '$50' thank you gift for accumulating points.

Virgin Australia - Velocity Rewards

25 Jun 2019

Total posts 1

I would imagine signup bonus points would be excluded from this club.

15 Feb 2013

Total posts 165

The applets on the qantas FF login that told you how many points you’ve earned in the last 12 months seems to have disappeared - makes it more difficult to try to work out if you’ll end up in Points Club

11 Dec 2016

Total posts 12

Be interesting to see the T&Cs. If by lounge access they mean 1-4 single use passes then Meh, but if you got to use J lounges even on a Y flight, that might actually be worth it, especially if bought points & bonus point offers count toward the total

11 Apr 2018

Total posts 25

And make the lounges more crowded than they already are

09 Jan 2016

Total posts 44

Can’t get in as it is. Just had 5 hour transit in Singapore flying out on QF1 and the a/holes wouldn’t let me in the Qantas lounge for a shower due to ‘capacity contraints’.

I call BS! Just discriminating against CC invite holders.

Qantas - Qantas Frequent Flyer

07 Feb 2019

Total posts 1

This is an issues for all lounge invitation passes at the Singapore lounge and has been discussed many times in the past. They are currently expanding the lounge as well as building a dedicated first lounge which should help with capacity issues. Was fairly full last night with around a 30 min wait for showers. That was not as bad as the BA Gallery lounge in T5 last week when the wait was over an hour to use the shower!

09 Jan 2016

Total posts 44

So let’s be clear, it will be Qantas once again watering down our points...with some marketing spin that makes it sound like they are doing us a fav.

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