Qantas will turn its attention from frequent flyers to frequent shoppers with the launch of the new Qantas Points Club later this year.
The move comes in recognition of the fact that of the near-13 million members of the Qantas Frequent Flyer program, the vast majority actually earn their points through buying rather than flying.
This ranges from credit cards – including meaty sign-up bonuses – to shopping with Qantas Points partners.
Many business owners in particular manage to generate a sizeable stash of points without setting foot on an airplane.
Slated to launch in December 2019, the Qantas Points Club will operate as an adjunct to the Qantas Frequent Flyer scheme and, the airline promises, “unlock flight and travel benefits for non-flying members including lounge access and bonus status credits”.
In that regard, the Qantas Points Club appears like a ‘status lite’ proposition for buyers rather than flyers.
Qantas is sharing few solid details on the Points Club apart from that it will have two tiers.
The entry-level Points Club will be for Qantas Frequent Flyer members “earning 150,000 points on the ground”, with the Points Club Plus tier “with richer member benefits will have a higher annual threshold.”
Qantas Points Club is aimed at "high buyers", not high flyers
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