No kidding: Richard Branson's luxe cruise line won't allow children

'Adults only' has a far more innocuous meaning on board Richard Branson's new luxury cruise liners.

By Bloomberg Pursuits , February 24 2020
No kidding: Richard Branson's luxe cruise line won't allow children

Richard Branson’s Virgin brand launched an adults-only cruise ship arm that opens in April – just as the fast-growing sector suffers its most serious setback in years from the coronavirus outbreak.

Scarlet Lady, unveiled in Dover, England, last week and the first of four new vessels that will form the Virgin Voyages fleet, aims to bring “the luxe experience of a boutique hotel to the sea,” the billionaire said in a statement.

The outdoor deck: tan, swim, drink and socialise without a screaming kid to be seen (or heard).
The outdoor deck: tan, swim, drink and socialise without a screaming kid to be seen (or heard).

Virgin’s fleet will aim to capitalize on a boom in cruising among younger people. Ships will boast interiors by Tom Dixon and Roman and Williams and offer gym programs, yoga, 20 restaurants featuring Michelin-standard food and entertainment including drag acts and sets by star DJs including Mark Ronson.

One of the 78 RockStar Suites, which boast private balconies and access to the members-only Richard's Rooftop lounge on the top deck.
One of the 78 RockStar Suites, which boast private balconies and access to the members-only Richard's Rooftop lounge on the top deck.
The six-person Massive Suites have their own music room stocked with guitars and an amp, a circular oversized couch and an in-room bar.
The six-person Massive Suites have their own music room stocked with guitars and an amp, a circular oversized couch and an in-room bar.
The Massive Suite's terrace contains a private hot tub, circular conversation pit and hammocks.
The Massive Suite's terrace contains a private hot tub, circular conversation pit and hammocks.

Scarlet Lady, built in Genoa, Italy, will ply routes that include stops in Mexico, the Dominican Republic, Key West and the Bahamas, where passengers will be able to use their own beach club. A second ship will be based in Barcelona and offer Mediterranean cruises starting next year.

Branson believes there is a large market for child-free cruising.
Branson believes there is a large market for child-free cruising.

While the ship will be based in Miami for voyages in the Caribbean, thousands of miles from the Asian epicenter of the virus, it’s not clear what impact the epidemic will have on wider demand.

The ordeal of 3,700 people held on board a vessel in Japan as disease spread among passengers has made headlines around the world, while Carnival and Royal Caribbean Cruises have issued profit warnings – although there’s as yet no evidence that media coverage is affecting bookings globally, rather than just in virus-hit Asia.

Bloomberg Pursuits

Bloomberg Pursuits curates the best in cars, food, drinks, travel, watches and more for the modern globally-minded executive, and is republished under licence by Executive Traveller.

Qantas - Qantas Frequent Flyer

26 Feb 2020

Total posts 7

No kids.. brilliant. Hope the product delivers to luxury standards.. how many pax? Does anyone know?

Emirates Airlines - Skywards

11 Mar 2015

Total posts 191

music room-guitars and amps-they make more noise than a school of kids....so what's the point-will be a hoon ship.


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