Hong Kong Airlines' latest Airbus A350 jet will feature an all-new business class for the Asian carrier and Cathay Pacific competitor.
Look familiar? It should: Hong Kong Airlines has opted for the same Super Diamond international business class design (from Rockwell Collins) as Virgin Australia, Qatar Airways and American Airlines, to name a few.
And it's got all that Super Diamond goodness, from a 1-2-1 layout to a long (1.98m or 78in) fully-flat bed to a large flat working space for each passenger...
... with concealed nooks for AC/USB power and stowing the likes of smartphones, tablets, books, reading glasses and so forth.
Each traveller also gets a generous 17-inch HD video screen and touch-enabled handset controller.
When it's time to sleep, the seat will be dressed in a set of bespoke bedding.
Hong Kong Airlines describes its new A350 business class cabin as having "modern and neutral tones", although there's still that predictable dominance of red favoured by both Hong Kong Airlines and its sister Hainan Airlines.
While this isn't the first Airbus A350 in Hong Kong Airlines' hangar, all A350 deliveries from here on will sport the new seat.
Those birds already flying won't be upgraded – they'll retain the older (Solstys-based) business class seating, which still ticks the boxes of a 1-2-1 layout and fully-flat bed but is a noticeably last-generation design and far less appealing than the Super Diamond.
Hong Kong Airlines’ newest A350 will make regular appearances on the Hong Kong - Los Angeles route from October 2018.