Ten new business class seats coming your way
Airlines are seeking an edge in what’s become a hyper-competitive market.
Business class has long played second fiddle to opulence of first class. However, with many airlines reconsidering their approach to first class, the once-clear lines between the two cabins have become increasingly blurred.
When you think about it, it’s not at all surprising, given the latest pointy-end pews have moved beyond mere seats to fully-fledged private suites with sliding doors and greater space, alongside 4K video screens and even personal closets.
Here’s a glimpse at what ten leading airlines have in store for high flyers in the near future.
- Hawaiian Airlines business class
- Air India business class
- Cathay Pacific ‘Aria’ business class
- Qatar Airways Qsuite 2.0
- Air New Zealand Business Premier
- Lufthansa Allegris business class
- Emirates A350, 777 business class
- American Airlines Flagship Suites
- LOT Polish Airlines business class
- Qantas A350 Business Suite
Hawaiian Airlines business class
Taking wing across April and May this year, Hawaiian Airlines’ latest Boeing 787 will feature a very different business class experience – one described as a little slice of Hawai’i.
Branded as Leihoku Class, with Leihoku meaning ‘garland of stars’, the cabin will feature 34 flatbed business class suites based on the Ascent design from Adient Aerospace, all of which include sliding privacy doors, an 18-inch HD screen and wireless charging.
From the paired middle ‘Cabana Suites’ to Koa wood-patterned flooring and wall panels to ceiling LED lights depicting the constellations of the night sky, it’s both inspired by and reflects the carrier’s island home and Polynesian heritage.
Hawaiian Airlines’ inaugural Boeing 787-9 flight will be between Honolulu and San Francisco on April 15, running daily through to May 14 – at which stage the Dreamliners will appear on “select flights” between Honolulu and Los Angeles, as well as Maui-Los Angeles.
Air India business class
India’s national carrier Air India stunned last year with the unveiling of its impressive new business and first class suites, both of which are destined to roll out across the airline’s twin-aisle fleet in the very near future.
Of course, a hybrid version of this new business class is already in the sky – on an Air India Airbus A350 originally intended for Aeroflot – though the complete suite (as seen below) is yet to take flight.
Concept images of a refurbished Boeing 777-300ER show a light and bright interior from nose to tail, with the business class cabin adorned in a neutral palette of aubergine and grey accented by rose gold and silver.
The seat itself is based on the Safran Unity product, which is coincidentally also set to take wing on Qantas’ A350 from 2025 (more on the Red Roo’s version later).
Passengers will be cocooned behind sliding privacy doors in a 1-2-1 layout, with the suite itself featuring modern conveniences such as wireless charging along and large touchscreen monitor, as well as a pull-out tray table and, unlike Qantas, a fold-down drinks shelf.
Cathay Pacific ‘Aria’ business class
Hong Kong-based carrier Cathay Pacific is jetting into a new era with a fresh business class on its flagship Boeing 777-300, with travellers primed to enjoy a first taste of the ‘suite life’ from the middle of 2024.
Marketed under the Aria Suites banner and earmarked for the current Boeing 777-300ER and forthcoming 777-9 jets, the suites are in many ways a reimagining of the airline’s long-standing business class, which debuted in 2010 and was refined in 2016.
Among the topline features are sliding closed doors and privacy ‘wings’, together with a 24-inch 4K video screen, wireless charging and an altogether warmer look and feel – think gentle curves and patterned wood grain-like surfaces.
The roll out will take some time though, with Lavinia Lau, Cathay’s Chief Customer and Commercial Officer, telling Executive Traveller that 30 Boeing 777-300ER jets will be upgraded at a rate of one per month, a process lasting through to mid-2027.
Qatar Airways Qsuite 2.0
Though regarded as the benchmark for business class, the Qatar Airways Qsuite is about to get even better, with the Gulf carrier set to launch its second-generation Qsuite business class in late July, ahead of its debut in 2025 on the airline’s first Boeing 777-9 jetliner.
Exact details are yet to be revealed, though former CEO Akbar Al Baker described it as “a huge enhancement of the current Qsuite, because people now are all booking on QR because of the Qsuite, it's a brand that is now really known to everybody”.
Early reports suggest the suite will move to a lighter-weight materials and framework to increase the fuel efficiency of aircraft, with the possibility of a revised height for the walls and door, increased storage and more room around the passenger’s feet.
The bespoke suite will no doubt come bristling with high-tech touches such as USB-C and wireless device charging, alongside Bluetooth audio streaming from the in-suite 4K video screen to the traveller’s own headphones or earbuds.
Air New Zealand Business Premier
September 2024 will see Air New Zealand finally ditch its 20-year old ‘sleeper shells’, with their narrow confines and a steep rake that sees many passengers facing one another like commuters on a bus on the way out in favour of an all-new Business Premier class.
Taking pride of place on the marathon flights will be eight private Business Premier Luxe suites – four in the first row of each business class cabin – with a ‘buddy seat’ where a companion can sit and share a meal, a glass of wine or a game of cards, and dressed by upmarket touches including a Merino wool throw.
Behind will be new-look Business Premier seats with their own sliding privacy panels – albeit not a full door – a storage cabinet and vanity mirror, a spacious side shelf, wireless device charging and a massive 24” video screen with Bluetooth audio streaming to your own cordless headphones or earbuds.
The updated Business Premier beds are slightly longer than the current model, and in sleep mode will be dressed with a memory foam mattress and feather pillow; the seat itself can also be put into a reclined position for the taxi, take-off and landing stages of the journey.
Originally set to launch in September this year, the seat will now take flight on ultra-long range Boeing 787s dedicated to the Auckland-New York and Auckland-Chicago routes from mid-2025.
Lufthansa Allegris business class
Lufthansa’s next-gen business class is not just one seat but seven variations of the unique ‘Allegris’ design offering different degrees of space and privacy.
That manifold mix includes:
- upmarket ‘business plus’ suites with sliding doors, personal wardrobes and even a minibar
- double suites for couples travelling together
- solo ‘throne’ seats with additional personal space,
- and seats with an extra-long 2.2m flatbed
Lufthansa says it’s all about offering “personalisation and choice” to suit the needs of each traveller, although these different seats will generally come with a higher price tags than the ‘basic’ business class seat.
But no matter where you’re seated, common to all Allegris business class seats will be direct aisle access, Bluetooth audio connectivity, wireless charging, a minimum 2m long bed and a ‘shoulder sink-in’ to boost comfort for for side sleepers.
Lufthansa’s Allegris business class is set to debut on factory-fresh Boeing 787-9 Dreamliners in May, followed by new Airbus A350s later in the year.
The same seat, but with a markedly different and arguably more elegant look, will also be adopted by sibling Swiss from 2025.
Emirates A350, 777 business class
Emirates is another airline looking to narrow the gap between business and first class, especially on its forthcoming Airbus A350s, which won’t have a first class cabin at all.
Instead, the Gulf carrier is lining up an all-new business class suite – one which will almost certainly include sliding doors – to debut on the A350, and likely also be refitted to the Boeing 777-300ER fleet.
(And yes, that means an end to the dreaded middle seat as the dated 2-3-2 configuration gives way to a sensibly modern 1-2-1 layout.)
Emirates has awarded European aerospace specialist Safran with a US$1bn contract to deliver new business, premium economy and economy seats for the A350, the 777 upgrade and the new 777X jets due from late 2025.
While this new business class seat remains under lock and key, the two front-runners from Safran’s published portfolio are the Unity, which is also the platform for the next-gen business class of Qantas and Air India...
... and the Fusio, which Safran touts as a “Business-First Class” product and would be Emirates’ best bet for taking on Qatar Airways’ highly-regarded Qsuite.
The Fusio is already being flown in a heavily customised version by Japan’s ANA as its flagship Boeing 777 The Room business class.
American Airlines Flagship Suites
This business class seat is allegedly so good, it killed first class: at least that’s the take of American Airlines, which joins other carriers in removing first class from its international fleet.
The all-new Boeing 787 Flagship Suites feature more personal space than American’s current business class, along with the now-almost-mandatory sliding door.
As a halfway point to transforming into a lie-flat bed, American claims its Flagship Suites convert into a relaxed “chaise lounge position” – which to us sounds like marketing-speak for what other airlines and seat-makers invariably refer to as Lazy Z, sun-lounge or deckchair mode.
Other creature comforts include several storage nooks, power from AC and dual USB-A and USB-C sockets and, Executive Traveller understands, wireless charging for smartphones.
Each Flagship Suite is angled away from the aisle for greater privacy, with a sliding partition between the paired middle seats if you’re travelling with a partner.
We’ll first see the Flagship Suites on new Boeing 787-9 deliveries expected from Q3 2024, with a retrofit to the older Boeing 777-300ER fleet also slated to begin in late 2024.
LOT Polish Airlines business class
‘Functional but not overly exciting’ is a common summary of LOT Polish Airlines’ current Boeing 787 business class. Yes, it has a lie flat bed, but a lack of privacy and rather outdated 2-2-2 layout hold it back from achieving its potential.
However, that’s all set to change from 2026, when eight of its 15 Dreamliners are upgraded with an all new pew from seating manufacturer Recaro. And what a glow-up it will be.
Midnight blue walls, tangerine panels and timber-look detailing set the scene, while the 1-2-1 configuration and updated tech such as 17.3” 4K screens, USB-C ports and wireless charging and the addition of inflight WiFi bring it firmly into the modern era.
LOT Polish Airlines expects the rollout to be completed on its Boeing 787-8 fleet by the end of 2030, with premium economy and economy also receiving an overhaul.
Those with a keen eye will recognise the Recaro CL6720 seat from Air China’s newer A350s, though styling is chalk and cheese between the two.
Qantas A350 Business Suite
It’ll be early 2026 before we see this next generation of Qantas’ international business class, which has been designed especially for non-stop Airbus A350 ‘Project Sunrise’ flights from Sydney and Melbourne to the likes of New York, London and Paris.
Branded as the Qantas A350 Business Suite, the seat itself is based on the new Unity platform from Safran Seats – albeit heavily customised and styled by David Caon (who also helped shaped the airline’s Boeing 787 and Airbus A380 business class seats).
And it’s got the works: sliding doors, a long fully lie-flat bed, a generous 18” video screen with Bluetooth audio streaming, USB-C and wireless device charging plus plenty more.
Surrounding the suite is a soft-touch material which reduces noise while adding a tactile element which supports what Qantas describes as a ‘residential’ aesthetic in the materials and colours.
Each seat fronts a cushioned leather ottoman which becomes part of the 80” (2m) bed – that’s actually an inch longer than the beds in Qantas’ A380 first class – while the ottoman also lifts up to reveal additional storage space.
The Qantas A350 Business Suite is framed by 47” walls, with a sliding door at the same height (although the inside of the doors is bare rather being lined with that noise-dampening fabric).
The first row of each Qantas A350 business class cabin will offer more legroom and an enlarged ‘foot cubby’, just as it does on the current Business Suite family.
Additional reporting by Chris Ashton.
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