Absolutely spot on.  QF and QR should work together and ditch EK.  Also QF and CX have always had a testy relationship and should work better together.  Even QF and JAL don't work together properly.  This is the problem with OneWorld.  QF should also better leverage Finna...

I'm a big fan of Finnair Plus.  If you're a OneWorld slave like me I find the Finnair program much more generous than Qantas in a lot of ways.  Also their business class fares to Europe are just WAY cheaper than Qantas, Singapore, Cathay or Emirates..  I'm a Finnair Gold (OneWorld ...

As a Finnair Gold member this sounds like a good deal to me.  I'm a massive fan of Finnair business class between Australia and Europe.  It's always WAY cheaper than Qantas, Singapore, Cathay or Emirates and it's just as good.  In fact you're on a Qantas or Cathay flight anyway on ...

In my experience it's next to impossible to get an upgrade on a QF international flight using points.  Other OneWorld airlines are much, MUCH better, particularly Finnair.

Agree.  They are going to struggle to get to everyone even on the 2 hour flights like BNE - MEL.  I took a BA flight from LHR to Stockholm a year ago and they only got to me with 20 minutes remaining.  Can't see the VA crew being organised enough to get to everyone in time.