Video: Qantas' new A330 Business Suite TV commercial

By David Flynn , February 20 2015
Video: Qantas' new A330 Business Suite TV commercial

Qantas will light the marketing touchpaper for its Airbus A330 Business Suite this weekend with the debut of a 30 second TV commercial running on SBS TV and selected pay TV channels.

While the spot is set in the spacious lie-flat Business Suite (shown below) it also spruiks the inflight entertainment, a Neil Perry meal at the Qantas lounge plus the seat's ability to recline for take-off and landing.

AusBT review: The Qantas Airbus A330 Business Suite

According to media and marketing site Mumbrella "the campaign is complemented by street furniture and selected airport holdings", meaning you can expect to see a lot of this spot in the weeks and months ahead.

Those wheels start to spin as Qantas adds a second upgraded A330 onto its Sydney-Perth and Melbourne-Perth roster, with Sydney-Singapore and Melbourne-Singapore flights due for a daily Business Suite service by April.

Read: Qantas builds A330 rollout to Sydney, Melbourne, Perth, Singapore

Earlier this week Virgin Australia revealed that the launch of its competing A330 business class seat (seen below) has been pushed back to mid-year, although the challenger plans a fast rollout schedule with all six A330s in its fleet due to be fitted with the new seat by the end of August.

Read: Up close with Virgin Australia's new business class seats

Also read: 

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David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Qantas - Qantas Frequent Flyer

09 May 2011

Total posts 349

I love it!

20 Apr 2014

Total posts 94

Looks quite a 'cosy' fit on even the slender actress used, incidentally she looked like a VA FA!

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

im interested to know why she looks like a VA F/A.?? ..and many airlines J/C  offer the same seat widths or even less.. and many airlines feature a 'slender actress' in their promos...what's your point??   i'm sure VA will do exactly the same (because they have plenty of VA F/As to sit in their seats) LOL...and i am 100% certain that VAs overall useable seat width/space will be no greater than QFs

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 715

I was just mildly distracted that, as she was staring up at the ceiling/camera, how she could watch the monitor on the seat back forward of her (but then in advertising they don't let such things get in the way of a dreamy shot). I also though it strange to mention "a Neil Perry meal in the lounge" rather than the meal on board (I guess a reference to the Sleeper service).

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

so now people arent allowed to lay down with their eyes open just for the sake of doing so?? i must remember to never have my eyes open WHEREVER i am laying down.. (in an aircraft...on a sofa...in my bed!! etc) ....because it mildly distracts others!! LOL

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

.....and at the beach..at a park...etc etc etc....i dont want to 'distract others' with my open eyes...lol

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 715

undertherader I think you have chosen to ignore the clear meaning given. Nothing states or suggests banning people lying down with their eyes open. The set-up in that ad is that the pax is lying down, watching her inflight entertainment, but gradually falls asleep. However, if you are staring up at the ceiling/camera, it is impossible to see the screen. She isn't even wearing headphones! Therefore despite the narration to the ad, the one thing we can say with certainty is that she is not watching her in-flight entertainment and rather has left the brightly flashing screen on to distract others in the cabin, until an FA shuts it off.

Qantas - Qantas Frequent Flyer

30 May 2013

Total posts 326

Why do the recent Qantas TV commercial lack so much Qantas branding? 95% of that commercial could have been filmed in any business cabin, but there was nothing that said "Qantas" to me.

Qantas - Qantas Frequent Flyer

09 May 2011

Total posts 349

It's designed that way to get your attention. If they say "QANTAS" right off the bat, some people will switch off completely. The way they've done it is so you want to keep watching to see what the advert is about and who it is advertising

10 May 2014

Total posts 5

What would have said Qantas to you?

Still does not get around the issue of climbing over your fellow traveller to get out.  Until they sort that out, they will still be second rate on that score.

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 715

You are talking about the old J cabin readosunnycoast aren't you? The refurbed J cabin has direct aisle access from every seat.

Sorry, my mistake.

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

with all due respect...reados...blah blah blah...get your facts right...the new seats ALL have direct iasle access

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 715

You are in a stirring mood today undertheradar, I let the OP know about the error (without being rude about it) 28 minutes before you posted and he apologised before you blah blah blah him about "direct iasle access". What more do you want - ritual bloodletting?

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

Ritual bloodletting is a standard operating practice on the internet.

How about an ad with the usual 125kg guy sitting next you you, heaving, snoring and farting.....   at least it might get a few laughs

18 Jan 2012

Total posts 15

I do like the ad, but for some reason the voiceover/style of it almost reminded me of an Emirates ad (which is not a bad thing).

I think Qantas should launch some more ads that focuses around its product, and this is a good start.  

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 715

I agree, I much prefer hard and soft product being front and centre in these airlines ads rather than those "aren't are aircrew such lucky, sexy, stylish people" (Qantas, Virgin Australia, Singapore Airlines - I'm looking at you!).

12 Feb 2014

Total posts 230

Which is why the current Qantas ad campaign is so effective. It's all about the customer experience. Qantas are using that powerful concept of home and family and reconnecting to plug into some pretty powerful emotions. Could you get the same sense of returning to your roots on Singapore, Etihad or Cathay? Very cool product differentiation.

This ad also appeals to the travel experience but in a different way. Much more about what you actually get when you fly with Qantas, almost presented as a value list. I'm guessing its designed to convince current business customers to start spending their money on the premium product again.

Whoever has the ad account is earning their money.

Virgin Australia - Velocity Rewards

06 Sep 2012

Total posts 216

Pretty sure not everyone is going to associate Qantas with 'coming home' since not all of Qantas' customers are Australian. Whenever SQ lands in Singapore the PA always says "To all Singaporeans, welcome home." 

Virgin Australia - Velocity Rewards

06 Sep 2012

Total posts 216

*Accidentally posted comment without continuing. 

Also promoting their aircrew and customer service has been the cornerstone of SQ's adverts, their Singapore Girls brand is world famous. Nowadays they're promoting their product more often than showing their rather attractive flight attendants.

Thing is most of QF's previous adverts were about invoking Aussies in an emotional direction as they are coming home  and now they've taken a fresh direction in promoting a product, to lure not only Australian residents but international consumers as well. 

Qantas - Qantas Frequent Flyer

03 Mar 2013

Total posts 13

I don't agree, if you shut your eyes and listen, it almost sounds like a daytime 'Funeral Direct' insurance ad, I was bored from the start. 

Showed nothing about the product, just an attractive woman trying not to fall asleep. I just assumed they were talking about the inflight entertainment, but still wasn't sure. As mentioned before and dare I say it even tongue-in-cheek for fear of ridicule, are we to assume they now have awesome big screens on the ceiling above? That and the fact that I personally found the ad mundane and boring, I wasn't interested in finding out. 

Peach to their own, but they have done much better in the past.

Qantas - Qantas Frequent Flyer Platinum

07 Feb 2013

Total posts 558

An ad release is news?

24 Oct 2010

Total posts 2405

You'd be surprised how many people are keen to see an airline's latest ads and make their call on it.

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 715

AusBT have done articles on Air Safety Videos, which a number of readers enjoy going off the comments. Not much difference really.


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