John Borghetti

By David Flynn, September 5 2012

Virgin Australia CEO John Borghetti says he’s on track to win the second of his two bets with Virgin supremo Sir Richard Branson – although he’s keeping quiet on exactly what’s at stake.

Borghetti claimed victory in his first high-stakes wager with Branson in the radical transformation of the low-cost carrier Virgin Blue to the slick and super-competitive Virgin Australia.

That bet was “to change the company within 12 months” Borghetti told Australian Business Traveller, “and I asked him to donate money to a charity.”

While Borghetti didn’t name the noble cause it’s believed to be the annual CEO Sleepout for the Homeless, where Borghetti joined other high-flying CEOs bunked out at Sydney’s Luna Park last June with a $20,000 sponsor donation from SRB in his pocket to assist the St Vincent de Paul Society provide services for the homeless.

Now the Borghetti-Branson challenge is in Round Two, “and I’m in good shape to winning this one too, at the moment I’m leading” says Borghetti. Exactly what this bet involves is yet to be revealed...

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

damien

damien

Virgin Blue - Velocity Rewards

12 May 2011

Total posts 20

What's the second bet? 

watson374

watson374

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2221

Who knows?

David

David

24 Oct 2010

Total posts 2322

He's not saying – see first par "although he’s keeping quiet on exactly what’s at stake." But as Virgin is focussing on revenue and yield rather than market share, one might suspect that it's something to do with VA financials and possibly share price...


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