Air France launches new La Premiere first class for Boeing 777

By David Flynn, May 7 2014
Air France launches new La Premiere first class for Boeing 777

Air France has revealed its new La Premiere first class suite ahead of a September 2014 debut on the airline's Boeing 777-300 fleet.

Only four of the suites will be installed on each of Air France's 19 Boeing 777s, but with a footprint of 3 square metres per passenger each suite packs plenty of style and top-end touches.

The airline says the seats "are dressed in soft, harmonious colours, subtle combinations of ice blue and very light grey, delicately enhanced with touches of red, Air France’s signature colour."

The suites themselves are 2.3 metres long, with just over 2 metres of that taken up by a 77cm wide lie-flat bed.

Air France's sleep service includes a mattress, cushion, Sofitel My Bed duvet and a wide plush pillow.

The seat width itself is 57cm, with a generously-sized 60cm square table for working or dining and an ottoman for inviting a fellow traveller to share their meal.

Other creature comforts include a 24 inch HD screen and BOSE noise-cancelling headphones plus a console with integrated storage compartments.

It's all topped off by an amenity kit with Givenchy toiletries.

The electronic window blinds are similar to those of BA and Emirates, opening and closing at the touch of a button.

Each suite features an adjustable partition and curtains which you can keep wide open with leather tiebacks or draw closed to create a fully private cabin.

Passengers can also dial the cabin's lighting to 'soft' or 'radiant' settings, with a bedside lamp for that added 'just like home' touch.

That's all in keeping with the trend towards a more residential feel for the priciest of premium cabins, similar to the ethos behind TAM's (sadly) now-abandoned Boeing 777 first class cabin and more recently Etihad's A380 first class suites.

Air France tags the new La Premiere as a 'designer suite' and it shares some of the DNA of the airline's latest Boeing 777 business class cabin.

See: Photos, video – Air France's new Boeing 777 business class seats

The suites were designed by London firm Priestmangoode, which is fast becoming the go-to team for refined high-flying elegance, and branding agency Brandimage. 

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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2221

Curtains? What.

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1267

I know right. So bizarre.

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

curtains look the job..lightweight..easy to replace/change...softens the cabin..rather than hard walls all over the place

26 May 2012

Total posts 150

Gotta love seeing new and interesting developments in cabin design. Love this industry. 

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1267

Is this the first F seat with 4 windows?

31 Aug 2013

Total posts 61

Swiss currently has 4.

Cathay Pacific - Asia Miles

25 Apr 2013

Total posts 544

While not a fully enclosed suite, I can't say that this is any worse than, say, Emirates. Now that TAM has ditched first class (damn), Air France's homey (slightly lighter) colours are sure a substantial replacement. Curtains are a good idea but can be replaced by a smaller one that only covers the entrance (which creates a substantial enclosed suite for those who don't like open air suites...there are people around, after all, who don't). All they're missing is a bookshelf with Air France magazines and classics to complete that "homey" feeling, but loose items and takeoff/landing do not match.

10 Mar 2011

Total posts 530

Looks quite classy... I actually like the idea of the curtains and it gives it a softer touch. Also allows privacy when you want it and openness if you want that.

Virgin Australia - Velocity Rewards

25 Jul 2013

Total posts 64

I agree. Classy is the right word!

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2221

"You must be on stage when the curtain falls."

Qantas - Qantas Frequent Flyer

29 Jun 2013

Total posts 367

looks very corporate,well done air france,look forward to using.

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