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IN BRIEF | Apple is set to tread the turf or airlines and hotels with its own rewards scheme.
Long-expected, and reportedly due to be revealed at next month's WWDC developer conference, the program would be tied to the use of the Apple Pay 'mobile wallet' service.
It's not yet known what the perks will be, although nobody would be surprised if an 'Apple Points' currency could initially be traded for credit on the company's iTunes store for buying apps, music and videos.
Google is also tipped to overhaul its mobile payments platform at the company's annual IO geekfest this week, with a new Android Pay service which "can be integrated with loyalty programs at retailers", according to The New York Times.
"The challenge for Apple and Google, along with rivals, is that the mobile wallet is generally a technology in search of a problem" notes NYT's Mike Isaac and Brian Chen, adding that "the mobile wallet is typically more of a supplementary service [to credit cards] than a replacement."
"But analysts have noted that a missing piece from Apple Pay was a rewards program to keep users returning to participating merchants. People familiar with Apple Pay said that next month, Apple will announce such a program offering perks to consumers who make purchases with the service, though they declined to reveal details."
Last year saw Bank Innovation report that Apple was looking at its own rewards program to boost its mobile payments ecosystem, with potential partners from the travel and hotel sphere.
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