British Airways has re-opened the first class-only door into its exclusive Concorde Room lounge at London Heathrow terminal 5, after the new First Wing proved a bit too popular.
The entrance to the Concorde Room – BA's elite lounge for its first class passengers and its very top-tier Executive Club frequent flyers holding a Concorde Room Card or the lofty and little-known Premier status – sits just past security at the south entrance to T5, and could be used only by travellers eligible to enter this lounge.
BA decided to close the door in early April after the new First Wing, located adjacent to T5 check-in, was opened.
The theory was that first class travellers would prefer to use the First Wing, with its dedicated security lanes and immigration checkpoints which whisked them straight from the check-in desks into the first class lounge.
However, with the First Wing also available to passengers holding Executive Club Gold and Qantas Frequent Flyer Platinum status, along with their Emerald equivalents from other Oneworld member airlines – plus their guests – the fast track can quickly become a slow lane during peak travel periods.
Added to this that the Concorde Room set needed to wave a circuitous path through the first class lounge before getting to the Concorde Room entrance, and it was clearly just a bit too much hassle for BA's most premium passengers.
As a result, the Concorde Room door just past security is once again open for business first.