So, Qatar Airways are now moving to a 3x4x3 configuration in economy.

YMMV ideed. Just cant get over BA charging for choosing your business seat.

BA is an acceptable carrier, but well below SQ and CX in my eyes.

I also hear QR will lose the 5 Star Rating if all 777's are converted to 10 abreast.

Well Emirates have won "Airline of the Year" recently, so not sure on that one.  It's probably all corrupt anyway.

Interesting read! Even with 10 Abreast they still have fewer seats then EK/EY

http://onemileatatime.boardingarea.com/2015/08/22/qatar-airways-777-economy-going-10-abreast/

Thanks!

@ gazzaoak - Yes BA was actually one of the original users of the 3x4x3 777 config back in the late 90's.  Yields and revenues were poor on some of the longhaul Caribbean leisure routes ex LGW so to try and turn their fortunes BA charted aircraft and crews from 'AML' to operate some of the routes.  The AML 777's had the BA product in 'Club' but the new ten abreast seating in 'World Traveller'.  As far as the passenger was concerned they were flying BA - aircraft were in BA colours, cabins dressed same as BA, crew in BA uniform.....

The ten abreast seating proved so unpopular and drew so much critisism that it only lasted about two years. There was a competitive pressure on BA to revert back as no one else at the time followed the high density configuration initially.  

What's interesting though is although BA have not announced it publicly, at an Investors day presentation a few months ago they announced that around 15 of their LHR based 777's will have their configuration changed from four class (F/J/W/M) to three class (no First).  There was no mention of using the time the aircraft is in the hanger to also go ten abreast in M on these aircraft but I wouldn't be surprised if it happens.  It would certainly be no more crowded than the 787-8's.