(Almost) Everyone can use QF Business lounge from now till Feb 2020

19 replies

smithy787

Qantas - Qantas Frequent Flyer

Member since 15 Apr 2019

Total posts 3

Has anyone else seen this news today?


Basically means that anyone aged 18 to 35 who sign up and book a QF operated flight between now and August and use the QF Business lounge at the respective port without being a Platinum FF or business class traveller....

I understand they're trying to "look for ways to engage our customers" but what does this do for the continuously loyal QF FF's ? Overly crowded (and likely louder) business lounges for the next 9 months? Great.....

EvDolan

Member since 01 Jan 2015

Total posts 16

Minor correction: it's only for Australian-based International Business Lounges which also welcomes Qantas Club, Gold FF and single-entry pass holders.

The Domestic Business Lounges remains open solely for Platinum and business class :)

dddale

Member since 06 Dec 2018

Total posts 23

I thought all Qantas lounges at international departure terminals were all business anyways, so probably a play for those who think it's a step from the Qantas Club. Qantas Club members were always eligible to use the Qantas International Business Class lounges anyways. I guess it comes down to how many flights are eligible for non tiered members who sign up and book in the offer period. Personally, I do not think it will make a noticeable difference.

X

British Airways - Executive Club

Member since 24 Jan 2012

Total posts 83

Whilst frequent flyers may not be too pleased by this, I have to admit it's smart marketing by Qantas. The younger generations have grown up in an era of affordable air travel and LCCs. They book their flights based on price, rather than national pride, that I'd argue, has kept older flyers loyal to Qantas for a long time.

As this core, brand loyal, customer base dries up Qantas could struggle to attract the younger flyers (on international flights - the domestic market is rather captive). Being Australian based, they have a higher cost base than Asian and Mid East competitors, so could find themselves in trouble in the future. This is a smart attempt to create a loyal following from the next generation, by showing them what other services are available.

S

Member since 13 Sep 2013

Total posts 99

Whilst frequent flyers may not be too pleased by this, I have to admit it's smart marketing by Qantas. The younger generations have grown up in an era of affordable air travel and LCCs. They book their flights based on price, rather than national pride, that I'd argue, has kept older flyers loyal to Qantas for a long time.

As this core, brand loyal, customer base dries up Qantas could struggle to attract the younger flyers (on international flights - the domestic market is rather captive). Being Australian based, they have a higher cost base than Asian and Mid East competitors, so could find themselves in trouble in the future. This is a smart attempt to create a loyal following from the next generation, by showing them what other services are available.

I agree, I think this is a very clever move by Qantas.

It is only something you can do once, so it's not going to make much of a difference in the lounges themselves.

charlieg

QantasFF Platinum

Member since 16 Feb 2012

Total posts 134

Very clever Qantas: The age demographic on International departures only - noting it doesn't allow on return journey eg: LAX, SIN etc. But will hopefully be enough of a carrot to dangle to entice them to book Qantas / Oneworld airfares on the same ticket.

Booster

United Airlines - Mileage Plus

Member since 17 Feb 2016

Total posts 29

From memory there's not a heap of spare space in the Syd lounge esp during morning peak hence opening up under the escalators. I'm sure they have done the numbers though and will roll out smaller chairs and more of them.

flyingdr

Member since 22 Dec 2017

Total posts 7

From memory there's not a heap of spare space in the Syd lounge esp during morning peak hence opening up under the escalators. I'm sure they have done the numbers though and will roll out smaller chairs and more of them.

Yes, because Qantas always ensures lounge capacity meets demand. Just ask QFF Silver and Qantas Club members in Singapore last year.
Last editedby flyingdr at May 31, 2019, 09:59 PM.

Aidan

Member since 05 Dec 2018

Total posts 91

I fit into the Qantas target age group for this promo. From my perspective it’s a smart move to show what Qantas has to offer.
What Qantas needs todo in general is base status to the company in a more wholistic view. They already know where I spend in many different buckets and how I make them money when I collect points.
$ spent towards Qantas’s kitty should have some value.
I’m interested how they will use this data in the future to bring value to the newer generation of customers.
Interesting times.

btaus

Qantas - Qantas Frequent Flyer

Member since 15 Dec 2016

Total posts 171

Still, I know quite a lot of young workmates. They never fly full service carriers, unless going on all expenses-paid work trips, and only go to holidays in Asia or NZ (because the prevalence of low cost carriers).

tommygun

Delta Air Lines - SkyMiles

Member since 16 Oct 2017

Total posts 122

Isn't there a law against age discrimination?

GBRGB

Qantas - Qantas Frequent Flyer

Member since 21 Jan 2014

Total posts 224

Some might stop in and have a look but younger people I know find lounges stuffy and boring, no atmosphere and too many selfish ignorant people, so I don’t think this will impact lounges too much, it’s just not the place younger people want to be.

turner773

Qantas - Qantas Frequent Flyer

Member since 03 Mar 2014

Total posts 14

Some of these generalisations about young people are a bit much. I’m in my late twenties, have had Platinum status for years, and should reach Lifetime Gold within a year. I know several guys my age who also have some level of elite status with Qantas or Virgin Australia. Targeting those with 30+ years of business travel ahead of them seems much smarter than Virgin Australia giving retirees free access during the day.

tomJ

Member since 02 Nov 2017

Total posts 15

Isn't there a law against age discrimination?

There are, but the law has a specific exception for providing a benefit that discriminates by age (eg. Discounted child/seniors tickets at the movies, free muffin with every coffee for seniors, free Qantas club passes with every Qantas booking for under 35s).

mannej

QF

Member since 21 May 2014

Total posts 163

Isn't there a law against age discrimination?

Not all discrimination is illegal...

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