IN BRIEF | Etihad Airways has launched what would seem to be a first for airlines and social media – an invitation-only Twitter account to support its top-tier frequent flyers.
The Etihad Premium Twitter channel is restricted to Gold members of the Etihad Guest program, although we've no doubt that Platinums would also pass muster.
The airline is spuiking a range of "exclusive benefits" available through the special Twitter account, including five minute response times, retro mileage claims and "exclusive deals".
To sign up, Etihad Guest Gold (and presumably Platinum) members need to email [email protected] with a copy of their Etihad Guest Card and also provide their date of birth, post code and Twitter handle.
It's an interesting approach to help an airline's most valued customers cut through the crowds tweeting to that airline.
If you end up using the Etihad Premium Twitter channel we'd be interested to hear of your experiences.