Not content to debut its new Airbus A380 and Boeing 787, with their game-changing first class suites and business class seats, Etihad Airways has overnight rolled out new-look uniforms.
Designed by Ettore Bilotta, the glamourous threads pick up the same modern geometry and desert-inspired palette as the airline's new livery and brand.
With a base of warm chocolate brown, deep purple accents denote cabin crew and lounge teams while burnt orange identifies ground crews and 'special services' teams.
Female cabin crew, ground and lounge teams will wear a skirt suit, accessorised with fitted gloves, belt, scarf and a 'retro' hat which Bilotta says was inspired by the sweeping lines of the Emirati desert sand dunes.
Male cabin crew will wear a three-piece suit, and ground crew will wear a two-piece suit, topped by an optional light-weight trench coat.
All gloves, scarves and neckties feature intricate geometric patterns and fretwork.
Etihad says it's even replaced "the bold fiery make-up and lipstick tones used previously" with calmer shades provided by make-up brand MAC which complement the earthy colours of the new uniform.
The airline says it's all a perfect fit for its new fleet, "paving the way for a new age of glamorous and sophisticated flying."
The new designs were unveilled at a fashion show held as part of Etihad's momentous launch at Abu Dhabi airport and will debut from December 27.
Here are some snaps from the catwalk which showcase the uniform of The Residence's butlers.
It's a combination of historic British butler attire with Etihad's style and colour palette.
Here's the full female ensemble with everything from the trenchcoat to the iPad-sized handbag...
... and the men's equivalent.
- Sneak peek: The Residence by Etihad private A380 VIP suite
- Up close with Etihad's new Airbus A380 first class apartments
- Photo tour: Etihad's Boeing 787-9 Dreamliner first class suites
- Inside Etihad's A380, Boeing 787 Business Studio business class
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