Accor Hotels' new ALL loyalty scheme, which replaces the LeClub rewards program later this year, will gain new Diamond and Black top-tier status levels above Platinum.
However, there's also a little something to sweeten the pot for Platinums.
Members with ALL Platinum status – which is gained after 14,000 Status Points – will now automatically receive two Suite Night upgrades upon earning or retaining their shiny Platinum card.
Every additional 4,000 Status Points will see another Suite Night upgrade added to their account, up to a maximum of 12 per year.
The bar for achieving Diamond status is 26,000 Status Points in a single calendar year, although to help kick-start the Diamond tier, "status points earned in 2019 will count for qualification of Diamond status in 2020."
However, the initial perks of ALL Diamond are far from overwhelming, being limited to a free breakfast on weekends and complimentary Accor ALL Gold status for a friend.
If the Diamond member also holds Accor Plus membership, then their nominated companion will also receive Accor Plus with their new Gold membership, excluding the Accor Plus program's free one-night stay.
As previously reported, ALL Black will be an invitation-only tier reserved for VIPs and guests who would seemingly spend more time in Accor properties than their own homes.
Accor will also dramatically increase the size of the 'best price guarantee' offered when booking through direct channels, from today's 10% reduction on the lowest price to a 25% rebate – this will take effect in Q4 2019.
When formally launched in the coming months, ALL – which stands for Accor Live Limitless – will become the single rewards scheme across all Accor properties, replacing those of recent Accor acquisitions Raffles Ambassador, Fairmont President’s Club and Swissôtel Circle.
Additional material by Brandon Loo
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