Get set to earn more Qantas Points at the petrol pump with the launch of BP Australia's own rewards program, which will see the Velocity scheme of current BP partner Virgin Australia ditched in favour of the Qantas Frequent Flyer program.
Under the newly-minted BP Rewards loyalty program, which will be rolled out in early 2020, customers will be able to earn Qantas Points when buying petrol, drinks or snacks at one of 1,400 BP service stations around Australia.
In addition, BP Plus fuel cards "will become the exclusive fuel partner" of the Qantas Business Rewards program.
This will see an end to the long-standing relationship between BP and Virgin Australia, which launched with a flourish in April 2015, although Velocity points can still be earned under the existing BP partnership until the launch of BP Rewards.
Introducing BP Rewards
The petrol company's BP Rewards scheme is similar to the BPme Rewards program already running in the UK and USA, but "tailored for the Australian market."
BP customers will earn BP Rewards Points for every litre of fuel they buy and every additional dollar they spend at a BP service station. While Australian earning rates have yet to be revealed, UK rates are set at one BP Reward Point per litre of Regular fuel and two BP Reward Points per litre of Ultimate fuel, plus one BP Reward Point for every additional £1 spent on goods at the outlet.
The Australian scheme will let customers choose to either earn BP Rewards points, which can be applied as a cash discount at BP outlets, or to earn Qantas Points directly.
Again, as a reference point, the 'exchange rate' in BP's UK scheme sees 200 points redeemed as £1.
“We know that access to rewards is an important driver when it comes to consumer choice," said Brooke Miller, BP Australia's Vice President of Sales and Marketing. "Our research shows a significant portion of customers choose a service station based on rewards alone."
The BP alliance is another feather in the cap of Qantas Loyalty CEO Olivia Wirth and a boon for the program's almost 13-million members.
“Drivers spend thousands of dollars on fuel each year, our partnership with BP is an easy way for frequent flyers to earn points and get closer to their dream trip."
Qantas frequent flyer members will continue to earn points at Caltex service stations via the Woolworths Everyday Rewards program.