Singapore Airlines’ SIA Corporate Travel Program for larger entities will come together with its HighFlyer scheme for small and medium-sized business, delivering new benefits for business travellers across the board.
From September 1 2021, HighFlyer members will continue earning 5 HighFlyer points per SG$1 spent on eligible airfares.
But rather than 5 HighFlyer points fetching 2.5 KrisFlyer miles under the program’s current 2:1 conversion rate, the rate shifts to parity – serving up an impressive five KrisFlyer miles per SG$1 spent on fares.
That remains on top of any personal KrisFlyer miles earned by the travelling employee, as well as any KrisFlyer miles or other credit card points earned by purchasing the ticket with a points-earning card.
Corporate Travel Program members will also be merged into the HighFlyer scheme when their contract is next renewed.
Further, HighFlyer members can earn points on a broader range of fare types from September.
“The corporate travel segment will remain an important market for the SIA Group as we recover,” said Singapore Airlines’ Executive Vice President Commercial, Lee Lik Hsin.
“With the integration of our corporate travel programs, HighFlyer will deliver even more flexibility, benefits, and choices to this key group of customers.”
HighFlyer gets elite membership tiers
With HighFlyer remaining free to join, companies themselves will be able to build status with Singapore Airlines.
Starting at the entry-level ‘HighFlyer’ tier, a company can progress to HighFlyer Silver, HighFlyer Gold or HighFlyer Platinum based on their eligible airfare spends each year.
Singapore Airlines says each tier will unlock “rewards for reaching specific milestones in customer spend,” but is yet to reveal most details, including those spending thresholds and the rewards provided when progressing through the levels.
The carrier has hinted that eligible corporate customers “will be able to enjoy priority services on their travel, including priority reservation waitlist and airport standby,” being perks normally provided to individual Star Alliance Silver frequent flyers.
HighFlyer membership will live with the company itself, while each traveller will still earn and retain their personal frequent flyer status in the usual ways.
More options to spend HighFlyer points
In addition to using HighFlyer points towards ‘buying’ a new ticket at retail fares – or converting HighFlyer points into KrisFlyer miles and booking a reward flight – members will be able to spend their points in new ways from a later date.
This will include hotel stays with eligible partners, as well as car hire.
The number of HighFlyer points needed for these activities is yet to be revealed, but they're expected to become bookable through the HighFlyer website when launched.