Virgin Australia is considering the introduction of a paid subscription service for Velocity Frequent Flyer members which would unlock a range of additional perks and services for an annual fee.
"We are currently exploring some new possible ideas for Velocity member subscription products," the airline stated in online survey shared through the airline's Velocity Voice community of over 5,000 active Velocity frequent flyers, including (of course) many Executive Traveller readers who chose to share this information with us.
The survey asked recipients to rate a of value-add services including
- early access to domestic and international sales, before they are widely promoted and opened to the public
- discounts on non-sale fares
- a 'concierge' to help assist members with finding points-based reward seats
- 10 bonus Velocity status credits each month
- a higher percentage of Velocity points earned on flights
- discounts on inflight WiFi, food and beverages
- free upgrades from Economy to Economy X
- lounge access passes
Approached by Executive Traveller for comment, a Virgin Australia spokesperson said "We regularly survey a group of highly engaged members to receive feedback on our Velocity program. We are always looking at ways to innovate and improve our offering for members, and love working with them to find out what they want from the program long-term."
Virgin’s US partner Delta Airlines last month launched a SkyMiles Select subscription service, albeit one aimed at economy flyers For US$59 per year, this “travel benefits bundle” $US59 offers priority boarding and early access to overhead bin space, eight free vouchers for buying in-flight drinks (which Delta usually charges at US$9 for beer, wine and spirits) and “a limited-edition bag tag.”
“Customers have told us they want more ways to access benefits when travelling with Delta, and we know priority boarding is a valuable benefit as it gives customers more time to get settled before their flight,” says Delta spokesman Anthony Black. “We'll look to expand the types of benefits they can access based on feedback from this test.”