Well, I think we've found VA's new slogan: Almost... They've created a lounge that's almost refined, almost functional, almost well-provisioned, and almost contemporary. They put almost enough money into a lounge that almost meets expectations. Don't get me wrong, a bit more investment could turn...

Alliance dynamics are changing, and alliance partnerships aren't what they once were. There's a lot more freedom to explore bespoke partnerships--the Air New Zealand - Cathay tie-up comes to mind. If VA did join *A, I'm not convinced they would have to give up all their other partners, even Delta...

Virgin America was always style over substance; while they managed to provide onboard service on some routes that was ever so slightly better than other US carriers, that is a very, very low bar to clear. They were never competitive in the transcontinental markets, and lacked the basics which fre...

It will be interesting to see how the status extension really factors in with requalification and the SC gift. Will the expiry of status credits be paused along with the year-long status extension? How will status requalification be calculated over the two-year validity period? I think we need mo...

Here's a thought, and I know it's an unfamiliar one for Velocity staff--how about making tangible benefits improvements to the status tiers you have, rather than devaluing the proposition for your most loyal customers? The Velocity buyback means that VA has a greater vested stake in these benefit...