Qantas will debut a new Premium Lounge Entry at Brisbane Airport's domestic terminal from March 2017, with selected travellers enjoying a 'fast-track' experience from a dedicated airport drop-off point to the lounge.
Passengers will find a dedicated check-in area with baggage drop, security screening and an escalator providing direct access to the Qantas lounges, including the new Qantas Business Lounge (which will also open in early March, we're told) and the soon-to-be-refreshed Qantas Club.
(Pssst: there'll be a swish new Chairman's Lounge too, with the invitation-only clubroom moving into the footprint of the old Qantas Business Lounge.)
The Premium Lounge Entry will incorporate the Qantas Valet service and be open seven days a week from one hour prior to departure of the first Qantas flight.
If that all sounds familiar, it's because Virgin Australia rolled out a near-identical Premium Entry channel at its Brisbane Airport terminal in September 2015 to whisk travellers straight from a drop-off and valet parking zone into the lounge via private and dedicated security screening lanes.
A key difference, of course, is that Virgin's premium entry lane is restricted for travellers with only carry-on bags, while the new Qantas premium entry can be used by passengers with checked luggage.
Both concepts take their cue from Virgin's original 'kerbside express entry' arrangements at Sydney Airport terminal 2.
Not every airport in Australia is suitable for these fast-track entry systems that seamlessly take you from street kerb to lounge couch, but business travellers and frequent flyers certainly appreciate the convenience they bring.
"This is about streamlining the overall departure process for our top tier Frequent Flyers from the moment they arrive at the airport," explained Qantas Customer Experience Philip Capps.
“Premium Lounge Entry will speed up the process for customers checking in both at the airport or on their mobile – allowing them to move through the terminal quickly and maximise their time relaxing or working in the lounge."
To use the new Qantas Premium Lounge at Brisbane Airport you'll need to be travelling in business class, be a Gold, Platinum or Platinum One frequent flyers (or hold the equivalent Oneworld Sapphire or Emerald status with a Oneworld airline) or have your Qantas Club membership card at the ready.