Singapore Airlines, Air New Zealand partnership approved by NZ government

By David Flynn, August 7 2014

  • Air New Zealand to resume daily Auckland-Singapore flights
  • Singapore Airlines to launch Airbus A380 on Singapore-Auckland

Today's approval of a closer tie-up between Singapore Airlines and Air New Zealand by the New Zealand Minister of Transport paves the way for the airlines to share flights to the UK, Europe, Africa and Asia via Singapore as part of a strengthened partnership between the two Star Alliance flag-carriers.

Air New Zealand will resume daily flights from Auckland to Singapore’s Changi Airport – a route which the Kiwi carrier closed in 2007 – using one of its upgraded Boeing 777-200 jets.

Passengers will transfer at Singapore to one of SQ’s four daily flights to London or the wealth of Singapore Airlines flights to other destinations in the UK, Europe, South East Asia and Africa. The codeshare agreement will also extend to Singapore Airlines’s regional offshoot SilkAir.

In return, Singapore Airlines will stamp its SQ flight code onto all domestic and selected international Air New Zealand flights.

Auckland gets an A380

The partnership will also see Singapore Airlines’ flagship Airbus A380 appear on the daily Singapore-Auckland route from October 27.

The superjumbo will run as flight SQ285, departing Singapore at 8.50pm to reach Auckland at 11.45am the following day. The return flight SQ286 will be wheels up from Auckland at 1.30pm, arriving in Singapore at 7pm.

A second Singapore-Auckland service which SQ currently operates five days a week will be axed to accommodate the new daily AirNZ flight. Singapore Airlines’ daily Singapore-Christchurch service will continue.

Singapore Airlines CEO Goh Choon Phong described the alliance as "a genuine win-win partnership, enabling Singapore Airlines and Air New Zealand to work together to provide more flight frequency and enhanced travel options to our customers.”

“Air New Zealand is on a positive growth trajectory with a clear focus on Pacific Rim destinations” said Air New Zealand CEO Chris Luxon. “An alliance with Singapore Airlines clearly fits our business objectives of working with the right partners in the right markets to deliver seamless customer journeys."

Members of Singapore Airlines’ KrisFlyer and Air New Zealand’s Airpoints frequent flyer schemes can already earn and redeem points on each other’s flights – along with enjoying reciprocal access to airport lounges, priority check-in and additional baggage allowances – are both airlines are members of the Star Alliance.

Singapore Airlines and Air New Zealand are also major stakeholders in Virgin Australia, holding just under 46% of the airline between them.

AirNZ's alliance strategy

Today's deal has echoes of Air New Zealand’s 2012 tie-up with Cathay Pacific, under which AirNZ passengers fly to Hong Kong and then transfer to a codeshared Cathay Pacific flight to London. That alliance also saw Air New Zealand close its loss-making route between Hong Kong and London.

Such alliances are crucial to Air New Zealand, which like Qantas suffers challenges in being an ‘end-point’ carrier in a market increasingly dominated by airlines with intermediate hubs located in Asia or the Arabian Gulf.

Air New Zealand is also busily ramping up its international fleet, with the new long-range Boeing 787-9 Dreamliner set to debut between Auckland and Sydney on Saturday August 9 2014 before later moving to the Auckland-Perth route.

The airline's CEO Chris Luxon has earmarked the rest of the Dreamliner fleet for flights to Asia, which he describes as “premium leisure travel markets” compared to the “business and leisure” mix of North America.

“For us this aircraft is really perfect for the Asian markets, and it’s perfectly configured with lie-flat business class and our new premium economy” Luxon told Australian Business Traveller earlier this year. 

Read: AirNZ Boeing 787 Auckland-Sydney flights start August 9

Follow Australian Business Traveller on Twitter: we're @AusBT

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Yusef Danet

Yusef Danet

20 Oct 2011

Total posts 77

Are NZ going to drip the HKG service and CX oncarriage to accommodate this?

bryce05

bryce05

15 Dec 2013

Total posts 43

No. NZ and CX will continue to fly 2/3 times daily AKL-HKG. 

Hugo

Hugo

12 Jun 2013

Total posts 744

I would assume that the new 787 deliveries let them redistribute their 777s to new routes.

aklrunway

aklrunway

Qantas - Qantas Frequent Flyer

09 May 2011

Total posts 333

Smart move by Air New Zealand

JBH

JBH

Qantas - Qantas Frequent Flyer

01 May 2012

Total posts 118

Indeed, a smart alliance which make sense for both airlines.

eminere

eminere

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1127

Smart indeed for NZ.

brobro

brobro

02 Jan 2013

Total posts 142

I can't help but think everything Air NZ does turns to gold! Great move!

rainbowmiles

rainbowmiles

Qantas - Qantas Frequent Flyer

25 Nov 2013

Total posts 2

Not everything... Remember Ansett?

AusFlyer

AusFlyer

10 Mar 2011

Total posts 531

Nice partnership. Air New Zealand seems to be going in the right direction in recent times.

bryce05

bryce05

15 Dec 2013

Total posts 43

Very interesting move by Air NZ. There seems to be more in this arrangement for NZ than SQ.

SIN will now be AKL's first long-haul route flown by three airlines (NZ/SQ/JQ).

Will be cool to potentially see four A380s on the ground at the same time at AKL.

PeterLoh

PeterLoh

Qantas - Qantas Frequent Flyer

25 May 2012

Total posts 580

"Four A380s on the ground at the same time" - I assume you mean four actual A380s, not carriers operating A380s into AKL (which will be EK, CZ and now SQ)?

Jedinak K

Jedinak K

Virgin Australia - Velocity Rewards

06 Sep 2012

Total posts 211

Do you think this will entice possible SQ flights to the US with a stop over in Auckland in the near future? Hard to think that SQ is in just for getting domestic codeshare. If this deal does happen then it will be a major shake up in the Oceania-US airspace. 

CardCarrying

CardCarrying

31 Dec 2013

Total posts 10

the move gives Air NZ's a direct reach to a huge number of Asian and African destinations, all with an one-stop transit. it is a solid competition to EK coverage (two-stop transit)

S'pore is a more natural choice (than HK) for frequent flyers to SE, South and West Asia and like sticking with Air NZ (or its Airpoint programme) 

i also see the benefits to S'pore Changi Airport in terms of reversing the trend of passenger traffic being diverted to Dubai post the EK-QF alliance, though NZ is a smaller market than Oz.

JimmyJ

JimmyJ

Qantas - Qantas Frequent Flyer

04 Jun 2013

Total posts 5

Are we stepping back in time?

AirNZ and SIA had a strong partnership and similar codeshare arrangement in the late 90's and early 00's pre-destruction of Ansett.

Back in the day SIA were also a substantial shareholder as well.

It seems the north asia focus is south-east asia bound yet again.

Libertyscott

Libertyscott

Qantas - Qantas Frequent Flyer

19 Aug 2011

Total posts 150

NZ will be operating its 777-200ER (again) and so it will be a better J Class product than the SQ Spacebed on the soon to be cancelled route.  It adds PE on the route, but the 10 abreast 777-200ER on NZ will be a stark contrast with the A380.

Be interesting to see how many (few) Suites get sold to AKL too.

Serg

Serg

QFF

12 Apr 2013

Total posts 1446

Good mews. Though I am curious if prices will be cheaper if booked via AirNZ - I like SQ, but they always sitting on more expensive side.

Des des

Des des

20 Dec 2013

Total posts 5

One hopes history does not repeat itself. Was it the last time air New Zealand and Singapore airlines were in bed together they had controlling shares in Ansett  and looked away when Ansett collapsed.?  Too self centred to realise their star alliance frequent flyer programme was indeed an asset they cut and ran leaving hundreds of lthousands of loyal embers losing all. No air New Zealand and Singapore airlines I will not fly with you again.

evilbrian

evilbrian

Emirates Airlines - Skywards

07 Sep 2012

Total posts 151

As someone who lost over 400K Ansett points when they died, I have some sympathy for your point Des, but the strange and sorry saga that led to the ownership of Ansett by Air NZ in the first place, and Ansetts subsequent demise, had a lot more to do with acts of utter bastardry by the Australian Government of the time, than it did to the management of Air NZ.  SQ had already exited the share register before the Ansett collapse too.

Longreach

Longreach

09 Sep 2012

Total posts 139

What's the rights situation?

TheRealBabushka

TheRealBabushka

21 Apr 2012

Total posts 3034

I remembered as a child in the 80s seeing NZ male cabin crew with mullets checking in for their flights at Changi....ahhh bless! The good old days.

Nice that they'll be going back to Singapore...sans mullets hopefully :p

Kogglogs

Kogglogs

Virgin Australia - Velocity Rewards

22 Apr 2013

Total posts 147

"Passengers will transfer at Singapore to one of SQ’s four daily flights to London..."

I wonder if this means we'll see NZ's onward LAX-LHR flight axed?

Himeno

Himeno

12 Dec 2012

Total posts 920

Why do QF and NZ keep complaining about being "end point" carriers?

Asia - South America via AU/NZ.

TheRealBabushka

TheRealBabushka

21 Apr 2012

Total posts 3034

Unfortunately trade routes still operate from a North-South perspective.

Yes there will come a time when Asian and Latin American economies will sync up even more but the prism by which the current Latin American economy is viewed is through North America and the Iberian peninsula across the Atlantic.


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