American Airlines reveals new uniforms

By David Flynn, December 3 2014
American Airlines reveals new uniforms

American Airlines has new uniforms on the way, with first images of the designer threads now breaking cover.

The uniform revamp is the first total overhaul in some 20 years and is part of the wide-ranging 'Becoming a new American' brand refresh since American joined forces with US Airways.

Fashion design team Kaufman Franco is behind the new look, which American says "will help our people be functional and fashionable, and are just another way you'll see us transforming into a more modern airline."

What you see here are apparently 'prototype uniforms' for which the airline will seek feedback for signing off on the final design.

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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

It's a bit dull. A splash of colour would be very welcome.


But love the tailoring. Such sleek lines...

Now I wonder how it looks on a NORMAL person!

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2213

It looks like it was designed by a committee applying some woolly thinking.

Qantas - Qantas Frequent Flyer

02 Jul 2014

Total posts 1

It's what I'd describe as 'kindergarten teacher chic'. Very dull. Just a different coloured scarf and belt on the women's outfit would make it better. 

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1252

Couldn't agree more. This is boring.

Qantas - Qantas Frequent Flyer

11 Aug 2014

Total posts 51

But unlike Qantas it will look good on everyone

I've never seen a uniform that looks great on everyone. But as a FF I think the Qantas uniform comes close. I think it is a real head turner and looks airline chic. 

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2213

The QF ones, both the 2003 and 2013 editions, looked good on most staff. Sure, it won't look great on a middle-aged check-in staffer after his second bypass, but unless every staffer was made a personally-tailored suit (which would create endless variation) the kit will never look perfect on everyone.

The new blue and red garb is nice, though. I've noticed that a few new items have been included that I don't believe were in the original kit, such as a buttoned jacket (think of a pocketless Mao suit - seen on QF35 last weekend) that really completes the uniform on function as well as form.

I haven't seen the walking-out uniform in action, but in press photos it still looks very good.

12 Feb 2014

Total posts 228

Watson, I also noticed the Mao jacket you refer to on a recent flight from Santiago. I think it denotes senior rank amongst the FAs. It looks smart and professional.

24 Aug 2011

Total posts 1191

What is it with American Airlines and their incredibly dull uniforms?  Even VX, which is by far the most avant garde of the US domestics, is pretty tame compared with VA or VS.

09 Sep 2014

Total posts 55

Very Dull!!!

Qantas - Qantas Frequent Flyer

10 Jan 2013

Total posts 701

I like that it's a more relaxed look, in a normcore but still professional way. No doubt it's more comfortable, which may help staff smile. It sort of has that Ivy League university staff feel. Yes, it doesn't have loud colours demanding your attention, but I disagree with some others here that high contrast colours (like Qantas uses to pop from the black) are always a plus.

While part of me likes the very formal uniforms of the past (like brilliant white steward jackets with gleaming buttons), preferences have moved on in the community and some find such things a bit too much (I guess because having dressed much less formally themselves, being served by people in such high formal wear makes them feel a little subconsciously out of sorts). Be interesting to see it out in the field (where it always wears a little harder).

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1252

Is that Clarke Kent moonlighting as a flight attendant?

Qantas - Qantas Frequent Flyer - Chairmans Lounge

01 Sep 2011

Total posts 413

let's see how long it takes AA cabin crew to make the uniforms look shabby as they add on and wear what they want. they really are poor reps in appearance of their airline eg: like the one serving business class on a 2 class flight JFK/CDG who wore trainers and running leggings.

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