British Airways' new first class, business class amenity kits

By David Flynn, July 26 2017
British Airways' new first class, business class amenity kits

British Airways' continued push to woo premium travellers will see the airline roll out stylish new amenity kits for first class and business class flyers.

Tony designer department store Liberty London has refreshed BA's first class kits in this dusky and pleasingly not-black textured washbag for men...

... and a colourful print for women.

As before, the male washbag features product from The Refinery of London, while ladies are pampered with skincare items from Aromatherapy Associates (including a 'triple rose' renewing moisturiser, hydrating hand lotion and renewing cleanser).

In business class, luxury lifestyle brand The White Company has been entrusted with both amenity kits and bedding as part of BA's Club World refresh.

The new Club World amenity kits come in an elegantly-designed bag from The White Company and contain products from the upmarket retailer's Restore & Relax Spa Collection along with a soft jersey eye-mask.

The Club World bedding range will include a 'day cushion' which doubles as a lumbar support when working or relaxing during the flight; a "bespoke, luxuriously soft large pillow and white cotton pillowcase"; and a soft woven blanket with satin trim and a specially-developed luxury duvet, laid over a padded mattress cover.

In northern autumn BA will launch its restaurant-style 'premium dining service' for Club World, with passengers selecting freshly-prepared starters and desserts from display trolleys.

Read more: British Airways wants you to eat better, sleep better

These and other measures will lead up to the debut of a new Club World business class seat from early 2019, which is slated for BA's long-range Airbus A350-1000 and Boeing 787-10 fleet but could also appear on other jets such as the Airbus A380 and Boeing 787-9 and Boeing 777-300ER.

Read more: British Airways' new Club World business class seat for 2019


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

29 Jan 2012

Total posts 157

British Airways Club World - simply don't bother. Far better alternatives out there for less.

Singapore Airlines - KrisFlyer

14 Jan 2014

Total posts 341

Couldn't agree with you more!! 

And let's not even start on that dismal excuse for First Class

Qantas - Qantas Frequent Flyer

08 Sep 2012

Total posts 241

The food looks good though! Do&Co, same people as Austrian and Turkish Airlines

13 Sep 2016

Total posts 178

Jeez, some people never happy. BA first class is pretty decent, not 'up there' with the private suites of Emirates, Etihad and SQ but still a solid offering.

Qatar Airways

06 Jul 2016

Total posts 48

Interesting that they're introducing bed linen in J. I assumed the lack of it today was because there is no storage space for it before or after use, because of BA's sardine-can cabin layout.

BTW call me a dandy, but I would love a female F amenity bag (with male products inside) - they look great!

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