Is this the start of a new Champagne War between Asia's premium airlines? Cathay Pacific's first class flyers are now being treated to Krug 2004 vintage Champagne on selected routes from Hong Kong.
The iconic fruit-forward drop – which sells locally for around $450 a bottle – replaces Cathay's go-to Taittinger Comtes de Champagne Blanc de Blancs 2006, which has a local shelf price of $300.
But this is just the opening shot in "a rotating programme of the finest vintage champagnes" with Cathay Pacific will serve in first class. Also on the cards are the 2006 Taittinger Comtes de Champagne, the 2007 William Deutz Cuvee and the 2002 Piper Heidsieck Rare.
For now, the Krug 2004 is featured on first class flights to Boston, Paris, Frankfurt, New York, London Heathrow, Chicago and Vancouver, although Cathay Pacific notes that "additional routes to follow later in the year."
That of course won't include Australia or New Zealand, where the airline's premium cabin tops out at business class.
The reason we cite the Champagne Wars is that Singapore Airlines also happens to offer Krug 2004 in its first class suites.
But the Battle of the Bubbles might not be restricted to Asian airlines, with Emirates this month upgrading its usual Dom Perignon for first class travellers to the elite and exclusive Dom Perignon 2000 P2 edition (which sells here for around $550) in first class cabins on selected routes to Europe, the USA and Asia for a limited time.
The Dom P2 will be matched with new canapés and, on flights to London Heathrow, Tokyo and New York, specially designed seafood dishes.
Because we know you're wondering, and as a yardstick, a popular Qantas' first class inflight Champagne is Vueve Clicquot La Grande Dame 2006 which retails around $250.