Cathay Pacific is looking to roll out all-new amenity kits for business class passengers, replacing the current ‘wrap’ design which was introduced only in January this year.
That kit has been criticised by many travellers, compared to the Agnes B pouches which were a popular part of the Cathay experience since 2007.
The current unisex kits were designed by Hong Kong luggage brand Seventy Eight Percent and contain Jurlique skincare products, which were also include in the Agnes B bags.
Cathay Pacific has shortlisted four designs, which have been presented to members of its Insights online customer feedback panel.
“To further improve and enhance our amenity kits bag design, we are now looking at 4 potential options for Cathay Pacific's Business Class long haul flights,” the airline says.
Up for a spot next to your seat on Cathay Pacific's long-range international flights are these stylish slim pouches...
... and more conventionally-shaped zip-top bags.
We like the way this one opens all the way down the sides and packs a handy front pocket.
Each of the very different designs is being rated on colour, shape, practicality, space within the bag, the way it opens and closes, and suitability to be re-used “for other purposes after the flight.”
Cathay pacific is also polling customers on each bag’s suitability “for both make and female passengers” as well as how well-matched they are to the airline’s brand.
An additional screen lets customers ‘drag and drop’ bags into brand-related groups, including bags which are clearly from Cathay Pacific against those created by “another designer brand” for the airline.
Panel members are also being asked to rate the four candidates against the current and previous bags.
What’s your take on these news bags, and what can airlines do to make a better amenity kit for business travellers and frequent flyers?
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