Does anybody know why there are no Oneworld-branded lounges?

17 replies

Mal

Member since 14 Jun 2013

Total posts 109

Does anybody know why there are no Oneworld-branded lounges? Star Alliance has opened several Star Alliance lounges, like the LAX one that's operated by Air New Zealand, and SkyTeam also has several of its own lounges. It's very surprising that Oneworld hasn't done the same. The closest is the LAX business class lounge and even then it's more branded by the airlines which funded it, those being QF, BA and CX. I'd have thought that Oneworld lounges at key locations where there is no 'home' member would be a given.

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,059

Should there be Oneworld-branded lounges?

I'm not sure what the arguments and benefits are ?

Why do you think there should be Oneworld-branded lounges?

Personally I think SkyTeam, and to a lesser extent Star Alliance, went down this path because the individual airline brands withiin the alliance is not that strong. Leveraging off the alliance branding helps.

Oneworld on the other hand is made up of some stellar brand names in their own right. The needs to leverage off a common lounge platform is perhaps not as critical.

russell

Qantas - Qantas Frequent Flyer

Member since 04 Nov 2011

Total posts 195

I am not sure about that TRB, while you reference Star Alliance to a lesser point, pretty sure SQ for one is a stellar brand name in its own right. Would throw LH in there also.

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,059

It's not about one or two airlines in an alliance. It's collectively. 

Yes SQ, LH and NZ are standouts. But there are a lot of smaller airlines like Adria, Brussels and Shenzhen, to name a few that are not as well known.

Oneworld on the other hand tends to pick the best in the region (if they're yet unclaimed), who have clout in their own market. Seems silly to try to muddy the waters by playing up a brand when the existing brand in the market is strong.

Mal

Member since 14 Jun 2013

Total posts 109

I think San Francisco is a good example of where a Oneworld lounge would be a good fit. BA's lounge closes before the Qantas flight departs, CX has a lounge but doesn't want to let QF passengers in because CX claims it is full from their own flights, so Qantas shunts passengers to the crappiest lounge in the terminal, run by Air France/KLM! There would be other Oneworld airlines departing from SFO as well, I'm sure. This is one example of where a single dedicated Oneworld lounge would be ideal. Oneworld could adopt the same approach as Star Alliance and SkyTeam, to open a branded lounge in popular cities where there is no 'home' airline.

lind26

Member since 24 Apr 2014

Total posts 230

Does AA not have an International lounge in SFO?

Serg

QFF

Member since 12 Apr 2013

Total posts 870

IMHO “generic” lounges not as good as airline ones. In Bangkok Finnair put you in some kind of common generic lounge and it arguably worse lounge from all that I visit. So in my opinion no, I do not like common One Word lounges.

Mal

Member since 14 Jun 2013

Total posts 109

If I recall correctly this is a contracted third-party lounge, or an airport-run one like they have in many Chinese airports, so it's nothing like a Oneworld lounge would be like. If you fly Finnair out of Bangkok you want to go to the Cathay Pacific lounge, it's great!

eminere

Qantas - Qantas Frequent Flyer

Member since 25 Sep 2013

Total posts 371

Contracted third-party lounges are not the same thing as alliance-branded lounges, which is what's being discussed here.

Serg

QFF

Member since 12 Apr 2013

Total posts 870

I understand this, but still believe that difference not that great because there is no single owner. Who will fund such lounge? If it for any OneWorld member then for sure will be some members that fly little while other that have more planes. How they should share cost? Most obvious method would be per number of visitors. So this inevitably became some kind of business entity that squarely aimed on profitability. They became “alliance-branded contracted third-party lounges”. As least this is what I think.

RaptorNation158

Qantas - Qantas Frequent Flyer

Member since 21 Aug 2014

Total posts 186

The BA/CX/QF lounge at LAX is pretty much a OneWorld branded lounge.

moa999

Qantas - Qantas Frequent Flyer

Member since 02 Jul 2011

Total posts 835

I think it's also to do with the vagaries within alliances, (eg QF/BA split in SIN and BKK), contracts with airports and available space, and not consistent allocation of terminals 

LHR T3 would be an obvious one but you have a bunch of small lounges and QF now opening as well. In SIN OW members are in various terminals and CX moving to T4

Heck even an ADL airside oneworld lounge would now make sense.

HelpfulAmerican

Member since 06 Jan 2016

Total posts 29

The QF lounge at TBIT is miles ahead of the *A lounge there (they serve instant noodles, really?). I wouldn't trade acess to it, JAL, CX and BA's respective F lounges for anyting *A gold has access to.

Serg

QFF

Member since 12 Apr 2013

Total posts 870

I am not sure if I can go into CX lounge on AY ticket. And yes, it some kind of airport run lounge. How I can see it if lounge runs by airline they do not mind spend extra few bucks to make it stand out. But in “communal” lounge it will be always debate who going to pay and eventually they will run down into “per pax” schema, i.e. making lounge independent business unit that simply run for profit. It means cutting costs everywhere and defacing particular airline image.

In short – in theory it great, but in practice will not work. Like communism, for example.

Serg

QFF

Member since 12 Apr 2013

Total posts 870

Oops, accidentally posted it in wrong place – meant to me answer to Mal few posts above. David, may we have some kind of “5 min editing facility”?

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